Litle Parts Flashcards
What is capital intensive
Firms that produce using machines and robots. Very high fixed assets
Current ratio formula
Current assets/ current liabilities
Ignore brackets
Niche marketing
Promoting or selling a product to a specific specialised segment of a market
Mass marketing
Strategy to reach as many people as possible( entire market)
Influences on the marketing mix
Demographic factors
Enovironmental factors
Economic factors
Political factors
Inventory held influences
Lead time
Re order quantities
Buffer level of inventory
Ways of matching supply to demand
Outsourcing
Temporary employees
Producing to order
Gross profit
Cost of making the good
Operating profit
All overheads and costs taken into account
Net profit
Takes into account total costs
Revenue-TC
Equity
Liquidity of a business
Total assets - total liabilities
ROCE
Operating profit/capital employed x100
Capital employed= total assets-current liabilities
Hr objective
Diversity
Employee engagement
Talent development
Financial methods of motivation
Bonuses
Commissions
ProMotion
Strategy
Long term goals of organisation
Tactics
Specific actions to achieve the strategy