3.9 How To Pursue Strategies Flashcards
Types of growth
Internal - through purchasing new assets and factories to grow with companies resources
External - leverages resources from other companies - mergers , joint ventures
Issues with growth
Diseconomies of scale
Overtrading - conducts more business than can be supported
Loss of image
Types of growth
Mergers - two into one
Takeovers - one takes over one
Ventures
Franchising
Ways of becoming innovative
Kaizen - continuous improvement from people and ideas
R&D
Intrapeneurship
Benchmarking
Protecting property
Patents and copyrights
Methods of entering international markets
Export
Licensing
Alliances
FDI
Digital technology
Create , store and manage data
Big data
Collecting and analysing large amounts of data to gain insight
Data mining
Analysing large volumes of data to identify patterns
Greiners model
Measures six phases and 5 crisis that businesses go through as they grow
Phases of growth (greiner)
Phases of growth
1)creativity
2)direction
3)delegation
4)coordination
5) collaboration
6)alliances
Crisis in greiners model
Leadership
Autonomy
Control
Red tape
Growth
Synergy
Strategy where organisations combine there resources and efforts to perform better than before or without