Li eta l 2021

Question 1

purpose social media ans social media marketinf stratgy

Answer 1

social media: to interact and connect

SMMS: to generate, integratem and reconfigure social media resources to ahcieve specific objective

Question 2

developping smms firm 4

Answer 2

social media marketing objectives –> social media engagement intittives –> social interaction –> customer egageent

Question 3

developing smms customer

Answer 3

social media use motivations –> social media behaviours –> social interaction –> customer engage,et

Question 4

firm-initiated two way

Answer 4

social content strategy, to connect and collaborate, WOM

Question 5

one-way interaction

Answer 5

social commerce strategy; product sales

Question 6

customer inititated two way

Answer 6

social monitioring stratgey, to listen and learn, market knowledg

Question 7

collaborative-way

Answer 7

social crm strategy, to empower and engage, engagement co-creation