Lesson 7: Fundamentals of Design Flashcards
- to create, fashion, execute, or construct according to plan; devise, contrive
- to conceive and plan out in the mind
- to have as a purpose, intend
design
an important tool that enhances how you
communicate with other people. It serves to convey your
ideas in a way that is not only effective, but also beautiful.
graphic design
where did historians trace the origins of graphic design?
early cave paintings from about 38,000 BC
“design is intelligence made visible”
Alina Wheeler
a straight one-dimensional figure that does not have a thickness, and it extends endlessly in both directions; the connection between two points
line
where do we see lines in nature
tree branches, spider webs, and curving river
where do we see lines in the manufactured world
wires, winding roads, and edges of buildings
types of lines
- curved or straight
- vertical, horizontal, or diagonal
- thick or thin
- smooth or rough
- light or dark
- continuous or broken
refer to the basic building blocks of any composition
elements of visual design
The elements of design are the fundamental aspects of any visual
design which include
shape, color, space, form, line, value, and texture
a 2-dimensional object (it is flat) It has height and width but no depth.
shape
two types of shapes
geometric and organic shapes
type of shapes that are regular and precise. They
can be measured.
geometric shapes
type of shapes that are irregular
organic shape
examples of geometric shapes
circles, squares, and rectangles
examples of organic shapes
seashells, leaves, flowers
in terms of shapes, an artwork is often made up of ____ and ____
positive and negative shapes
usually the solid objects that the artist depicts
positive shapes
are formed by the areas around or between the objects (the sky, grass, mountains)
negative shapes
is three-dimensional. It has height, width AND depth
form
form can be:
regular and precise or irregular and organic
examples of things composed of forms
3D art (sculptures, architecture, and crafts)
in 2D art, artists can only
create the illusion of form
space creates ___
an illusion of depth
In a 2-Dwork of art, space is limited to the
picture plane
how do you create the illusion of depth using space?
by using color and/or value to make objects advance or recede
refers to the lightness and darkness of a color.
value
value is commonly known as:
shading of an object
how do you make a drawing as realistic as possible using value?
show the full value range in the artwokr
adding black to a color makes
shades
adding white to a color makes
tints
the tactile quality of a surface, such
as rough, smooth, sticky, fuzzy, soft or slick.
texture
texture can be ____ or _____
real or implied
a type of texture that can be felt, such as a piece
of sandpaper, a woven mat, or animal fur.
real texture