Lesson 7: Fundamentals of Design Flashcards

1
Q
  • to create, fashion, execute, or construct according to plan; devise, contrive
  • to conceive and plan out in the mind
  • to have as a purpose, intend
A

design

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2
Q

an important tool that enhances how you
communicate with other people. It serves to convey your
ideas in a way that is not only effective, but also beautiful.

A

graphic design

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3
Q

where did historians trace the origins of graphic design?

A

early cave paintings from about 38,000 BC

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4
Q

“design is intelligence made visible”

A

Alina Wheeler

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5
Q

a straight one-dimensional figure that does not have a thickness, and it extends endlessly in both directions; the connection between two points

A

line

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6
Q

where do we see lines in nature

A

tree branches, spider webs, and curving river

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7
Q

where do we see lines in the manufactured world

A

wires, winding roads, and edges of buildings

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8
Q

types of lines

A
  • curved or straight
  • vertical, horizontal, or diagonal
  • thick or thin
  • smooth or rough
  • light or dark
  • continuous or broken
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9
Q

refer to the basic building blocks of any composition

A

elements of visual design

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10
Q

The elements of design are the fundamental aspects of any visual
design which include

A

shape, color, space, form, line, value, and texture

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11
Q

a 2-dimensional object (it is flat) It has height and width but no depth.

A

shape

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12
Q

two types of shapes

A

geometric and organic shapes

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13
Q

type of shapes that are regular and precise. They
can be measured.

A

geometric shapes

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14
Q

type of shapes that are irregular

A

organic shape

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15
Q

examples of geometric shapes

A

circles, squares, and rectangles

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16
Q

examples of organic shapes

A

seashells, leaves, flowers

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17
Q

in terms of shapes, an artwork is often made up of ____ and ____

A

positive and negative shapes

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18
Q

usually the solid objects that the artist depicts

A

positive shapes

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19
Q

are formed by the areas around or between the objects (the sky, grass, mountains)

A

negative shapes

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20
Q

is three-dimensional. It has height, width AND depth

A

form

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21
Q

form can be:

A

regular and precise or irregular and organic

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22
Q

examples of things composed of forms

A

3D art (sculptures, architecture, and crafts)

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23
Q

in 2D art, artists can only

A

create the illusion of form

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24
Q

space creates ___

A

an illusion of depth

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25
Q

In a 2-Dwork of art, space is limited to the

A

picture plane

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26
Q

how do you create the illusion of depth using space?

A

by using color and/or value to make objects advance or recede

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27
Q

refers to the lightness and darkness of a color.

A

value

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28
Q

value is commonly known as:

A

shading of an object

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29
Q

how do you make a drawing as realistic as possible using value?

A

show the full value range in the artwokr

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30
Q

adding black to a color makes

A

shades

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31
Q

adding white to a color makes

A

tints

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32
Q

the tactile quality of a surface, such
as rough, smooth, sticky, fuzzy, soft or slick.

A

texture

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33
Q

texture can be ____ or _____

A

real or implied

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34
Q

a type of texture that can be felt, such as a piece
of sandpaper, a woven mat, or animal fur.

A

real texture

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35
Q

illusion of texture created by an artist.

A

implied texture

36
Q

can also be symbolic, with meanings that change from culture to
culture; can symbolize an object or thing such as blue for water and
green for grass and the leaves of trees or it may symbolize an emotion
or idea, such as red for love, yellow for fear and blue for sadness.

A

Color

37
Q

bright to dull (in terms of color)

A

intensity

38
Q

light to dark (in terms of color)

A

value

39
Q

a property of light

A

color

40
Q

how does color reflect into our eyes

A

the surface of an object absorbs certain wavelengths and reflects the one we see

41
Q

if all the wavelengths of light are absorbed, we identify the color as

A

black

42
Q

if all wavelengths of color are reflected, we see

A

white

43
Q

characteristics of color

A

hue, value, and intensity

44
Q

is actually the color we see

A

hue

45
Q

refers to the lightness and darkness of a hue.

A

value

46
Q

the brightness or dullness of a color

A

intensity

47
Q

three kinds of color

A

primary, secondary, and intermediate

48
Q

primary colors

A

red, yellow, and blue

49
Q

secondary colors

A

orange, green, and violet

50
Q

intermediate colors

A

red-orange, yellow-orange, yellow-green, blue-green, blue-violet, red-violet

51
Q

are used to create the rest of
the colors on the color wheel.

A

primary colors

52
Q

how do you make a secondary color

A

mix two primary colors

53
Q

how do you make an intermediate color

A

mix a primary and secondary color

54
Q

three kinds of color schemes

A

complementary, monochromatic, and analogous

55
Q

color scheme created with two colors are located directly across from each
other on the whee

A

complementary colors

56
Q

color scheme that makes use of only one hue and its tints
and shades

A

monochromatic

57
Q

color scheme is made up of three or four colors that are adjacent on the
color wheel.

A

analogous

58
Q

why do artists pair complementary colors together?

A

the area where they meet seems to vibrate

59
Q

what is another way to lessen the intensity of a color

A

adding a small amount of its complementary color

60
Q

colors that remind us of the sun or fire and
can add a feeling of excitement, boldness
or happiness to a work of art.

A

warm colors

61
Q

Warm colors
make objects seem

A

larger and appear to advance in an artwork

62
Q

colors that remind us of lakes, distant mountains,
sky and foliage and tend to be calm and restful.

A

cool colors

63
Q

cooll colors make objects seem

A

smaller and recede into the distance

64
Q

warm colors

A

red, orange, yellow

65
Q

cool colors

A

green, blue, violet

66
Q

the rules a designer must follow to create
an effective and attractive composition.

A

principles of design

67
Q

The fundamental principles of design are

A

emphasis, balance, movement, pattern, repetition, rhythm, variety, and proportion

68
Q

the distribution of the visual
weight of objects, texture, colors, and
space that is evenly distributed on the
screen. It places the parts of a visual in an
aesthetically pleasing arrangement. It is
also a reconciliation of opposing forces in a
composition that results in visual stability.

A

Balance

69
Q

balance is a:

A

psychological sense of equilibrium

70
Q

calls attention to something in order to hold the viewers’ interest

A

emphasis

71
Q

makes an area in the design
appear different in size, texture, shape or
color to attract the viewer’s attention. The
artist usually makes an area stand out by
contrasting it with other areas.

A

emphasis

72
Q

emphasis is usually an

A

interruption of the pattern/movement of the viewers’ eye

73
Q

guides the viewer’s eyes around the screen

A

movement

74
Q

the path the viewer’s eye takes
through the work of art, often to focal areas.
Such movement can be directed along lines,
edges, shape and color within the work of art.

A

movement

75
Q

movement is a design element that operates in

A

the fourth dimension

76
Q

we can speak of movement as:

A

literal and compositional

77
Q

the repeating of an object or symbol all over the work of art

A

pattern

78
Q

works with pattern to make the work of art
seem active.

A

repetition

79
Q

created when one
or more elements of design are used
repeatedly to create a feeling of organized
movement.

A

rhythm

80
Q

___, ___, and ___ work together to create unity in an image

A

pattern, repetition, and rhythm

81
Q

deals with the relation of visual elements with one another.

A

proportion

82
Q

the feeling of unity created
when all parts (sizes, amounts, or number)
relate well with each other. It may refer to
the relative size and scale of the various
elements in a design.

A

proportion

83
Q

uses several design elements to draw a viewer’s attention

A

variety

84
Q

the complement of unity and is
needed to create visual interest. It is the
use of several elements of design to hold
the viewer’s attention and to guide the
viewer’s eye through and around the work
of art. It may change the line’s thickness,
the shape’s size, the color’s saturation, or a
texture to smooth or rough.

A

variety

85
Q

variety means to

A

change the character of an element