Lesson 5 - Defining Strategy & Vision Flashcards
Pick a Vision Communiction Technique
Audience: Investors
Vision Video
We’re #1 Statement
Elevator Pitch
Press Release
Pick a Vision Communiction Technique
Audience: Investors
Vision Video
Choose Wisely
Definition: Where we define the whole product’s operational environment.
- Solution Context
- Defintion of Done
- Program Backlogs
- Architectural Runways
Where we define the whole product’s operational environment.
Solution Context
Artifact Matching
Documents how a business creates, delivers, and captures value (now or future).
Value Proposition Canvas
Portfolio Canvas
Business Model Canvas
Value Stream Canvas
Documents how a business creates, delivers, and captures value (now or future).
Business Model Canvas
Portfolio Canvas OR Value Stream Canvas
Relation to other Initiatives.
Portfolio Canvas
Relation to other Initiatives.
The Business Model Canvas informs what artifact?
SAFe Epics
Portfolio Canvas
Solution Context
Value Stream Canvas
The Business Model Canvas
informs the
Portfolio Canvas
True or False
Whole-product thinking…What you “augment” for one customer might be “Expected” for another customer.
True
Portfolio Canvas OR Value Stream Canvas
Business Context
Portfolio Canvas
Business Context
Whole-product thinking: Which level are we at?
Vision of future Capabilities
- Augmented Product
- Generic Product
- Potential Product
- Expected Product
Vision of future Capabilities
Potential Product
PM (Product) or LPM (Lean Portfolio) Responsibility?
Business Model Canvas
Business Model Canvas
Product Management (PM)
Which are the two types of platforms do we as APMs focus on?
- Monolithic
- Technical
- Segmented
- Micro-Services
- Product
- GA
Which are the two types of platforms do we as APMs focus on?
Technical
Product
What is an example of a #1 statement?
Vision Statement
Project Charter
Epic Hypothesis
Roadmap Summary
What is an example of a #1 statement?
Vision Statement
True or False
A Customer Journey Map will often align with an Operational Value Stream.
True
A Customer Journey Map will often align with an Operational Value Stream.
PM (Product) or LPM (Lean Portfolio) Responsibility?
Portfolio Canvas
Portfolio Canvas
Lean Portfolio Management (LPM)
Pick a Vision Communiction Technique
Audience: Marketing/Sales
Vision Video
We’re #1 Statement
Elevator Pitch
Press Release
Pick a Vision Communiction Technique
Audience: Marketing/Sales
Elevator pitch
True or False
The Operational Value Stream drives the Customer Journey Map.
False
A Customer Journey Map will often align with an Operational Value Stream. However, when making a Customer Journey Map you may uncover some unmet needs and thus unveil another Value Stream.
Which artifact documents the user’s experience through our products and service offerings?
Value Proposition Canvas
Journey Map
Value Stream Canvas
Empathy Map
A Journey Map documents the user’s experience through our products and service offerings
Platform Management: Architectural choices must align to…
scalability of upcoming features.
cost reduction of the products.
business objectives.
the portfolio.
Platform Management: Architectural choices must align to…
business objectives.
Whole-product thinking: Which level are we at?
Features typically found
- Augmented Product
- Generic Product
- Potential Product
- Expected Product
Features typically found
Expected Product
Whole-product thinking: Which level are we at?
Minimum features to satisfy
- Augmented Product
- Generic Product
- Potential Product
- Expected Product
Minimum features to satisfy
Generic Product
Definition: A description of the future state of the product
- Benefit Hypothesis
- Product Roadmap
- Vision
- OKRs/KPIs
Vision
A description of the future state of the product
Portfolio Canvas OR Value Stream Canvas
How the Solution fits in the strategy.
Portfolio Canvas
How the Solution fits in the strategy.
PM (Product) or LPM (Lean Portfolio) Responsibility?
Value Stream Canvas
Value Stream Canvas
Lean Portfolio Management (LPM)
Value Proposition Canvas Attribute Match
Attribute Question: What option can we provide?
Customer
Pain
Gain
Products
Attribute Question: What option can we provide?
Products
The Value Proposition Canvas starts with whom?
Investor
Customer
Partner
Marketing
The Value Proposition Canvas starts with the Customer.
Portfolio Canvas OR Value Stream Canvas
Execution Details
Value Stream Canvas
Execution Details
The Portfolio Canvas informs what artifact?
SAFe Epics
Value Proposition Canvas
Value Stream Canvas
Solution Context
The Portfolio Canvas
informs the
Value Stream Canvas
Pick the Artifact
Provides Context to Create a More Effective Business Model
Business Canvas
Value Proposition Canvas
Empathy Canvas
Vision Canvas
Provides Context to Create a More Effective Business Model
Value Proposition Canvas
Who should most likely take the lead in building out a Customer Journey Map?
The Customer
Product Manager
CX Professional
Product Owner
A CX Professional should most likely take the lead in building out a Customer Journey Map.
Value Proposition Canvas Attribute Match
Attribute Question: Who are we discussing?
Customer
Pain
Gain
Products
Attribute Question: Who are we discussing?
Customer
Put these in the right order (This informs that):
Value Stream Canvas
Portfolio Canvas
Value Proposition Canvas
Business Model Canvas
- Value Proposition Canvas informs…
- Business Model Canvas which informs…
- Portfolio Canvas which informs…
- Value Stream Canvas.
Value Proposition Canvas Attribute Match
Attribute Question: What benefits do they expect?
Customer
Pain
Gain
Products
Attribute Question: What benefits do they expect?
Gain
Value Proposition Canvas Attribute Match
Attribute Question: What causes negative emotions?
Customer
Pain
Gain
Products
Attribute Question: What causes negative emotions?
Pain
APIs need…
- a product mindset.
- to match the architecture runway.
- to be monetized.
- a centralized structure across the products.
APIs need…
a product mindset.
The Value Proposition Canvas informs what?
Total customer assignment
Market segmentation
Pricing
ROI
The Value Proposition Canvas informs
Pricing.
True or False
What is “generic” in short supply is considered “expected” in over supply.
True
Whole-product thinking: Which level are we at?
Minimum features to purchase
- Augmented Product
- Generic Product
- Potential Product
- Expected Product
_Minimum features to purchase_
Expected Product
The strategy sweet spot is referring to…
Finding an overlap where you can take market share from your competitor.
Finding an area where you have competency and your competitor is devoid.
Finding a way to “manage marketing” and thus building non-feature based programs to offset the competition overlap.
The strategy sweet spot is referring to…
Finding an area where you have competency and your competitor is devoid…so you can attack that area of the market.
Whole-product thinking: Which level are we at?
Differentiating features
- Augmented Product
- Generic Product
- Potential Product
- Expected Product
Differentiating features
Augmented Product
Value Proposition Canvas Attribute Match
Attribute Question: What makes their tasks annoying?
Customer
Pain
Gain
Products
Attribute Question: What makes their tasks annoying?
Pain
Value Proposition Canvas Attribute Match
Attribute Question: What would delight them?
Customer
Pain
Gain
Products
Attribute Question: What would delight them?
Gain
Portfolio Canvas OR Value Stream Canvas
Suppliers
Value Stream Canvas
Suppliers
The Value Proposition Canvas informs what artifact?
SAFe Epics
Business Model Canvas
Solution Context
Value Stream Canvas
The Value Proposition Canvas
informs the
Business Model Canvas
PM (Product) or LPM (Lean Portfolio) Responsibility?
Value Proposition Canvas
Value Proposition Canvas
Product Management (PM)
Pick a Vision Communiction Technique
Audience: Solution Train & ART
Vision Video
We’re #1 Statement
Elevator Pitch
Press Release
Pick a Vision Communiction Technique
Audience: Solution Train & ART
Vision Video
or
Press Release
Pick a Vision Communiction Technique
Audience: Brand team
Vision Video
We’re #1 Statement
Elevator Pitch
Press Release
Pick a Vision Communiction Technique
Audience: Brand team
We’re #1 Statement
What is the internal equivalent of a Product Box?
Purpose Box
Postcard Box
Hypothesis Box
Vision Box
Vision Box