Lesson 3 - Market Segmentation Flashcards
True or False
Jobs to be Done (JTBD) is a product or service to fill a need.
False
Jobs to be Done (JTBD) is the higher purpose, the business need itself.
It is Solution/Product agnostic.
Serviceable available market is the…
- segment of the TAM targeted by your products and services.
- segment of the TAM that has yet to be tapped.
- segment of the TAM that is validated to have on hand liquidity.
- segment of the TAM that you can capture.
Serviceable available market (SAM) is the…
segment of the total available market (TAM) targeted by your products and services.
Definition: a quality, character, or characteristic ascribed to someone or something
- Attribute
- Segment
- Subset
Attribute
…a quality, character, or characteristic ascribed to someone or something
Market Segmentation matching:
Members within a segment are distinct?
- Heterogenous
- Identifiable
- Reachable
- Homogenous
Market Segmentation matching:
Members within a segment are distinct?
Heterogenous
Total available market is the…
- total market available for segmentation.
- total market demand for a product or service.
- total market that is untapped.
Total available market (TAM) is the…
total market demand for a product or service.
Every assumption…
is a hypothesis.
needs to be quantified.
should have a remediation argument.
will be validated once we have product metrics.
Every assumption is a hypothesis.
Serviceable obtainable market is the…
- segment of the SAM targeted by your products and services.
- portion of the SAM that has yet to be tapped.
- segment of the SAM that is validated to have on hand liquidity.
- portion of the SAM that you can capture.
Serviceable obtainable market (SOM) is the…
portion of the serviceable available market (SAM) that you can capture.
Are we capable of meeting the unique needs of this segment…
Is an example of what kind of market segmentation question?
- Values
- Mission
- Vision
- Operations
Operations
Can we create relationships with the right partners?…
Is an example of what kind of market segmentation question?
- Values
- Mission
- Vision
- Operations
Operations
Market Segmentation matching:
Aligned with our mission, strengths, and ability?
- Compatible
- Identifiable
- Reachable
- Significant
Market Segmentation matching:
Aligned with our mission, strengths, and ability?
Compatible
A good first step in understanding market segmentation is to identify how…
it responds to change
much it spends
many problems have been identified and ignored
competitors and partnerships have evolved
A good first step in understanding market segmentation is to identify how…
much it spends.
Market Segmentation matching:
Is it large enough to be economically feasible?
- Reachable
- Significant
- Measurable
- Helpful
Is it large enough to be economically feasible?
Significant
________________ are differentiating business objectives that connect a portfolio to the strategy of the Enterprise. They influence portfolio strategy and provide business context for portfolio decision-making.
- KPIs
- Strategic Themes
- Market Research
- OKRs
Strategic Themes are differentiating business objectives that connect a portfolio to the strategy of the Enterprise. They influence portfolio strategy and provide business context for portfolio decision-making.
Evaluating segments for a good market fit involve:
Values
Mission
Vision
O______
Values
Mission
Vision
Operations
Evaluating segments for a good market fit involve:
Values
M_______
Vision
Operations
Values
Mission
Vision
Operations
