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APM 5.0.1 > Lesson 4 - Empathy Drives Design > Flashcards

Lesson 4 - Empathy Drives Design Flashcards

1
Q

Which persona?

Must be satisfied

  • Primary
  • Secondary
  • Negative
A

Must be satisfied

Primary

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2
Q

Which persona?

Will not compromise the intended functionality.

  • Primary
  • Secondary
  • Negative
A

Will not compromise the intended functionality.

Secondary

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3
Q

Empathy maps are ___________ artifacts.

shorter-lived

longer-lasting

A

Empathy maps are shorter-lived artifacts.

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4
Q

True or False

Empathic design refers to our ability to sympathize with a customer and make what we feel would be best for them.

A

False

Empathy and sympathy are much different. Empathic design causes us to set aside our bias or preconceived ideas and rather focus on the perspective of the customer and what they feel they need solved.

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5
Q

How many secondary personas do you typically have?

1-2

1-3

1-4

1-5

A

1-3 Secondary Personas

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6
Q

How many primary personas do you typically have?

1-3

1-4

2-4

2-5

A

1-4 Primary Personas

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7
Q

User Research informs the __________ so that we can __________ product design.

Persona Canvas : improve

Empathy Map Canvas : advance

Persona Canvas : advance

Empathy Map Canvas : improve

A

User Research informs the empathy map canvas so that we can improve product design.

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8
Q

How many primary personas do you typically have?

1-2

1-3

1-4

1-5

A

1-4 Primary Personas

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9
Q

Which persona?

Will accomodate for someone else.

  • Primary
  • Secondary
  • Negative
A

Will accomodate for someone else.

Secondary

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10
Q

Representations of different people who might use your product in a similar way.

  • Customers
  • Partners
  • Personas
  • Friends
A

Personas

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11
Q

Which tool is used to help teams develop a deep understanding and empathy for people?

Persona Map

Empathy Map

Customer Journey

The Golden Circle

A

Empathy Map

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12
Q

_____ Research informs the empathy canvas so that we can improve product design.

Market

User

A

User Research informs the empathy canvas so that we can improve product design.

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13
Q

Personas are ________ and __________ artifacts.

Strategic : longer-lived

Tactical : near-term

A

Personas are strategic and longer-lived artifacts.

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14
Q

Which persona?

Not concerned about making happy.

  • Primary
  • Secondary
  • Negative
A

Not concerned about making happy.

Negative

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15
Q

_____ Research informs the persona canvas so that we can advance product strategy.

Market

User

A

Market Research informs the persona canvas so that we can advance product strategy.

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16
Q

Define your segments; then build __________ that support them.

  • Personas
  • Marketing
  • Operations
  • Visions
A

Define your segments; then build personas that support them.

17
Q

What is the recommended amount of personas you should have for a complex product?

2-5

3-7

5-9

9-11

A

3-7

18
Q

True or False

Personas are the same as roles.

A

False

Personas may contain multiple roles.

19
Q

What kind of Persona?

Captures the purchasing journey.

B2B

Buyer

Financial

Customer

A

Buyer Persona

Captures the purchasing journey.

20
Q

In design thinking we need to be talking about ___________ as this helps promote considering different functionality that can provide the need desired.

Feature-Benefit

Outcome-Epic

Benefit-Feature

Epic-Outcome

A

In design thinking we need to be talking about Benefit-Feature as this helps promote considering different functionality that can provide the need desired.

21
Q

How many secondary personas do you typically have?

1-3

1-4

2-4

2-5

A

1-3 Secondary Personas

22
Q

Write personas in…

  • The third person
  • The first person
  • The sixth sense
A

Write personas in the first person.

23
Q

True or False

Personas can contain multiple roles.

A

True

Personas can contain multiple roles.

24
Q

Market Research informs the __________ so that we can __________ product strategy.

Persona Canvas : improve

Empathy Map Canvas : advance

Persona Canvas : advance

Empathy Map Canvas : improve

A

Market Research informs the persona canvas so that we can advance product strategy.

25
Q

Which persona?

Drives design processes.

  • Primary
  • Secondary
  • Negative
A

Drives design process.

Primary

APM 5.0.1 (9 decks)

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