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APM 5.0.1 > Lesson 2 - Exploring Markets & Users > Flashcards

Lesson 2 - Exploring Markets & Users Flashcards

1
Q

User Research or Market Research

Drives product design.

A

User Research

Drives product design.

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2
Q

Market Research is about

Who or How

A

Market Research is about Who.

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3
Q

Primary Data is for what stage of the Design Thinking customer-centric process?

Understand the problem.

Design the right solution.

A

Understand the problem.

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4
Q

Primary Data or Secondary Data?

Syndicated or private data

A

Secondary Data

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5
Q

Is it time to exit this product/segment…. is an example of what type of question?

  • New product
  • Growth product
  • Mature product
A

Mature product question

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6
Q

Which Innovation Game Should I Use?

Design Thinking Question: What Solution do they need?

  • Hot Tub
  • Buy a Feture
  • Spiderweb
  • Speedboat
A

Design Thinking Question: What is their problem?

Hot Tub

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7
Q

Primary Data or Secondary Data?

Gemba

A

Primary Data

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8
Q

New product questions apply primarily to what adopter category?

  • Innovators
  • Early Adopters
  • Early Majority
  • Late Majority
  • Laggards
A

New product questions

Innovators 2.5%

Early Adopters 13.5%

Early Majority 34%

Late Majority 34%

Laggards 16%

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9
Q
  • User research or market research data?*
  • Product telemetry*
A

User Research

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10
Q

Market Research observes and evaluates what customers do OR determines concepts, opinions and values.

A

Market Research detemines concepts, opinions and values.

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11
Q

Based on Griffin and Hauser’s research, to represent 90% of the market needs I need how many of the right customers to be interviewed?

12

21

30

43

A

30

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12
Q

User Research or Market Research

Drives PI Planning

A

BOTH.

Is it a PI strategy (Market) roadmap question about the why or is it more about the right implementation (User) for the upcoming or committed PI in flight?

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13
Q
  • Qualitative research or Quantitative research?*
  • Explores ‘what you don’t know you don’t know’*
A

Qualitative research

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14
Q

Continuous Exploration?

  • Market Research
  • User Research
A

Continuous Exploration is market research.

What “should” be built?

UNLESS the CYCLE you are in is a current PI getting feedback from a System Demo or reviewing a MVP for usage patterns.

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15
Q

Mature product questions apply primarily to what adopter category?

  • Innovators
  • Early Adopters
  • Early Majority
  • Late Majority
  • Laggards
A

Mature product questions

Innovators 2.5%

Early Adopters 13.5%

Early Majority 34%

Late Majority 34%

Laggards 16%

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16
Q

Which Innovation Game Should I Use?

Design Thinking Question: What is their problem?

  • 20-20 Vision
  • Prune the Product Tree
  • Speedboat
  • Product Box
A

Design Thinking Question: What is their problem?

Speedboat

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17
Q

The most important question to consider for planning primary research is…?

How can we acquire the data?

What is the hypothesis we are trying to prove?

What does the market need?

Who will we ask for data?

A

Who will we ask for data?

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18
Q

Based on Griffin and Hauser’s research, to represent 75% of the market needs I need how many of the right customers to be interviewed?

9

12

15

21

A

12

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19
Q

Secondary Data is for what stage of the Design Thinking customer-centric process?

Understand the problem.

Design the right solution.

A

Design the right solution.

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20
Q

Primary Data or Secondary Data?

A/B Testing

A

Primary Data

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21
Q

User Research or Market Research

Influences capabilities and features.

A

User Research

Influences capabilities and features.

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22
Q

User Research or Market Research

Gemba walks

A

User Research

Gemba walks

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23
Q

Can we get more profit by enhancing delivery…. is an example of what type of question?

  • New product
  • Growth product
  • Mature product
A

Mature product question

24
Q

User Research or Market Research

Understanding the Problem

A

Market Research

Understanding the Problem

25
Q
  • Qualitative or Quantitative Data?*
  • Innovation games*
A

Qualitative

26
Q
  • Qualitative or Quantitative Data?*
  • Gemba*
A

Qualitative

27
Q

User Research or Market Research

What people are willing to pay to solve a problem.

A

Market Research

What people are willing to pay to solve a problem.

28
Q

User Research or Market Research

Drives Daily Planning

A

User Research

29
Q

Primary Data or Secondary Data?

Data that is not gathered to answer your question directly.

A

Secondary Data

30
Q
  • Qualitative or Quantitative Data?*
  • Questionaires/surveys*
A

Quantitative

31
Q
  • Qualitative or Quantitative Data?*
  • Choice modeling*
A

Quantitative

32
Q

How should our product change to meet changing expectations…. is an example of what type of question?

  • New product
  • Growth product
  • Mature product
A

Growth product question

33
Q

User Research observes and evaluates what customers do OR determines concepts, opinions and values.

A

User Research observes and evaluates what customers do.

34
Q

User Research or Market Research

Drives Iteration Planning

A

User Research

35
Q

What do we need from our early adopters to cross the chasm…. is an example of what type of question?

  • New product
  • Growth product
  • Mature product
A

Growth product question

36
Q
  • User research or market research data?*
  • Syndicated or private data*
A

Market Research

37
Q

Primary Data or Secondary Data?

Custom designed to answer specific questions.

A

Primary Data

38
Q

Primary Data or Secondary Data?

Data that is available for operational health.

A

Secondary Data

39
Q
  • Qualitative or Quantitative Data?*
  • Empathy interviews*
A

Qualitative

40
Q

Is this segment still attractive…. is an example of what type of question?

  • New product
  • Growth product
  • Mature product
A

Mature product question

41
Q

Which Innovation Game Should I Use?

Design Thinking Question: What Solution do they need?

  • 20-20 Vision
  • Remember the Future
  • Spiderweb
  • Product Box
A

Design Thinking Question: What is their problem?

Remember the Future

or

Product Box

42
Q

_________ is/are the only unifying characteristic across teams.

Agile

Time

Requirements

Customers

A

Time is the only unifying characteristic across teams.

43
Q

User Research or Market Research

Influences marketing and sales.

A

Market Research

Influences marketing and sales.

44
Q

User Research or Market Research

Drives Solution Planning

A

BOTH.

Is it a Solution strategy (Market) question about the why or is it more solution coordination/implementation (User) that is about the how?

45
Q

True or False

Operational data is soley categorized as secondary data and thus is focused on the second diamond of Design Thinking, Design the Right Solution.

A

False

Operational data can be for either primary or secondary data based on why (or how) it was collected. As such, it can be used for both stages of Design Thinking, Understanding the Problem and Designing the Right Solution

46
Q

User Research or Market Research

Drives Portfolio Planning

A

Market Research

Drives Portfolio Planning.

47
Q

Which Innovation Game Should I Use?

Design Thinking Question: What is their problem?

  • Spiderweb
  • Prune the Product Tree
  • Hot Tub
  • Buy a Feature
A

Design Thinking Question: What is their problem?

Spiderweb

48
Q

Primary Data or Secondary Data?

Product Telemetry

A

Secondary Data

49
Q

Respondent Screener or Respondent Profile?

Tells you who you are asking your primary research questions of.

A

Respondent Profile

50
Q
  • Qualitative research or Quantitative research?*
  • Cheap in terms of actionable results*
A

Qualitative research

51
Q
  • Qualitative research or Quantitative research?*
  • Scales to large numbers*
A

Quantitative research

52
Q

Respondent Screener or Respondent Profile?

A set of questions to determine if the person you are asking data of meets the desired market we are trying to reach.

A

Respondent Screener

53
Q
  • Qualitative or Quantitative Data?*
  • User Research*
A

Qualitative

54
Q

Which Innovation Game Should I Use?

Design Thinking Question: What Solution do they need?

  • 20-20 Vision
  • Prune the Product Tree
  • Speedboat
  • Product Box
A

Design Thinking Question: What is their problem?

Product Box

55
Q

Growth questions apply primarily to what adopter category?

  • Innovators
  • Early Adopters
  • Early Majority
  • Late Majority
  • Laggards
A

Growth questions

Innovators 2.5%

Early Adopters 13.5%

Early Majority 34%

Late Majority 34%

Laggards 16%

56
Q
  • Qualitative or Quantitative Data?*
  • A/B Testing*
A

Quantitative

APM 5.0.1 (9 decks)

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