Lesson 4 - Media Codes

Question 1

What are Photographic Codes?

Answer 1

Images that are put together in a particular way to make the audience read it in the way the producers wanted

Question 2

What is Framing and Composition?

Answer 2

Composition of an image refers to what it’s made up of (people, places, props and costumes)
Framing refers to what our attention is being drawn to and how (types of camera shot)

Question 3

How is a message directed through the media?

Answer 3

1. Encode - Producer encodes message
2. Message is sent
3. Decode - Audience receive and understand message

Question 4

What are the conventions of a film poster?

Answer 4

Main image
Actors image
Institutional logos 
Tagline
Film title
Release Date

Question 5

What are the 5 media codes?

Answer 5

Written Codes
Audio Codes
Narrative Codes
Technical Codes
Visual Codes

Question 6

What are Written codes?

Answer 6

Methods used in a text for a particular effect

Examples - Font size, colour, size, persuasive techniques

Question 7

What are Audio codes?

Answer 7

These are all elements of sound used in a moving image text

Examples - Music and dialogue

Question 8

What are Narrative codes?

Answer 8

Related to the content of the text and are associated with the story structure or layout/composition