Lesson 1 - Introduction to Media Flashcards
What is Media?
A method of communication that refers to the main means of mass communication
What are the media aspects?
Social
Political
Cultural
Personal
What is a media text?
A media product
How is a media text produced and consumed?
They are written with words, images and sound
Can be read in the same way we read other texts
What does media provide us with?
Provides us with representations not reflections
How are Young people described in the media?
Anti-social Stereotypical Lazy Disrespectful Violent/intimidating On-trend Over minded
What is the media industry and its aim?
The media industry is a business and needs to attract as many people as possible
How is media selected and constructed?
Content of a media text has carefully been chosen to create meaning
Every detail from the setting of a film, to a person cycling by has been planned
What aspects should be considered when analysing a media text?
Setting Characters Camera shot Lighting Props Text
What aspects should be considered when analysing text?
Type/genre
Content and meaning
Narrative/structure
What aspects should be considered when analysing the audience of media text?
Who's it for? Would anyone else be interested? What does text contain to appeal to audience? Purpose of text Ways people respond
What aspects should be considered when analysing the representation of a media text?
Who or what is the text representing
How it’s represented
What is Migraine Mnemonic?
Media language Institution Genre Representation Audience Ideology Narrative Economic, social, historical, political
