Lesson 3 - Semiotics Flashcards
1
Q
What are Semiotics?
A
The study of signs and symbols and their use of interpretation
2
Q
What is a Sign?
A
A successful, understandable form of communication
3
Q
What is Denotation?
A
The literal meaning
4
Q
What is Connotation?
A
The secondary meaning
5
Q
What do all media texts do?
A
All media texts are constructed using a complex series of signs and symbols
6
Q
What did Roland Barthes identify?
A
Barthes identified the two orders of signification (Denotation and Connotation)
7
Q
What do all signs have?
A
All signs have literal meanings and potential meanings
8
Q
Who is Saussure and what did he do?
A
French Linguist
One of the first to produce a semiotic theory in the early 1900s
He stated that a sign is made up of two parts - The signifier and signified
