Lesson 4, 4th Quarter: Marketing Flashcards
What is the difference between Marketing and Selling?
Marketing is focused on the customer while selling is focused on the product.
What are the 4 elements of Marketing?
- Identification, selection and development of a product
- Determination of its price
- Selection of a distribution channel to reach the customer’s place
- Development and implementation of a promotional strategy
It is an organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations.
Marketing Management
What are examples of Marketing Activities?
Cold Calling
Newsletters and Articles
Search Engine Marketing
Trade Shows
Product Placement Entertainment
It means calling people on the phone and offer them services although some of the calls may not be successful.
Cold Calling
What are some examples of Cold Calling?
Home Credit offering loans
Financial advisors
Investment firms
Insurance agents
What are Newsletters and Articles in Marketing?
Announces on what is happening to the company and the company’s industry.
What are some examples of Newsletters and Articles in Marketing?
Fitness Universe
Morning Brew
The Daily Hustle
Among the top results in another way of marketing.
Search Engine Marketing
What are some examples of Search Engine Marketing?
TALA
Netflix
What is Trade Shows in Marketing?
It is where entrepreneurs look for retailers to carry their products. It is a form of business to business marketing.
What are examples of Trade Shows?
Fuji Seal
Consumer Electronics Show
ConExpo
Global Pet Expo
Placing the products as parts of scripts in movies where
moviegoers can see them.
Product Placement Entertainment
What are examples of Product Placement Entertainment?
Probinsyano (Bearbrand)
American Idol (Coca-Cola)
What are the different Marketing Terms?
- Brand
- Brand Name
- Packaging
- Label
- Trade Name
