lesson 2

Question 1

Why talk about research methods in psych and culture?

Answer 1

• To better understand cross-cultural studies
• To evaluate the quality of those studies
• To run cross-cultural studies

Question 2

5 Types of cross-cultural research

Answer 2

• Cross-cultural comparison studies
• Unpacking studies
• Ecological-level studies
• Cross-cultural validation studies
• Ethnographies

Neumonic: a world unpacking people of different ethnicities, asking each for validation, comparing them

Question 3

Cross-cultural comparison studies

Answer 3

Compares two or more cultures on a set of variables
ex) language use, child rearing etc

Question 4

Unpacking Studies

Answer 4

• goes one step further than a (and is a type of ) cross-cultural comparison
• examines why cultural differences occur
• the number of these studies are small

extra: includes the measurement of a variable that assesses a cultural factor considered to produce differences on the variable being compared across cultures

Question 5

Ecological-level studies

Answer 5

• Rather than analyzing people it examines whole countries or cultures
  (ecological-level vs individual-level studies. most studies are individual-level)

Question 6

Cross-cultural validation studies

Answer 6

Examine whether a measure of psychological construct (scale, test, measure) generated in one culture is applicable to another

Question 7

Ethnographies

Answer 7

Observations and field work (common in anthropology)

Question 8

types of issues in cross-cultural studies

Answer 8

• equivalence
• theoretical issues
• methodological issues/bias
• data analysis issues

Neumonic- equal sign singing I have a theory, method acting with a dead rat named Data from startrek

Question 9

Equivalence

Answer 9

• issue in cross-cultural comparisons
• a state/condition of similarity in conceptul meaning and empirical method between cultures that allows comparisons to be meaningful

My words: the methods and concepts being used to compare the cultures are useful and meaningful

Question 10

examples of equivalence issues in cross-cultural stude

Answer 10

ex) statements in a personality inventory:
- I know what I want and I usually end up getting it (can be interpreted as different personality traits in other cultures)
- I enjoy working on “mind-twister” type puzzles (other cultures don’t have that name for it or those games)

ex) different settings in sampling participants
- Urban vs rural areas in different cultures (extra layer of differences, not attributable to culture but to setting)

Question 11

Theoretical issues (in cross-cultural studies)

Answer 11

problems in hypothesis testing:
- When researchers decide what hypotheses to test based on some theoretical model, it’s important to remember that theories can be culturally bound and influenced by the cultural framework of the theorist

ex) drawing two dimensional theories of behavior on paper is popular in US and Western Europe, while other cultures are not used to that kind of presentation of principles

extra- conceptual bias: Whether the theory or hypotheses mean the same thing across the cultures being tested

Question 12

types of methodological Issues/bias:

Answer 12

• sampling adequecy/bias
• validity
• language and translation
• research environment, setting, and procedures

Neumonic: baby sample being held up, told he is valid in multiple languages, and taken to a different setting

Question 13

sampling adequecy (sampling bias)

Answer 13

Are the participants of the study a good representation of the culture

ex) 100 Americans (from NYC or from Omaha?)
Researchers should be able to randomly sample participants from a population based on some known characteristics ( eg sex, age, SES, etc)

methodological issues/ bias in cross-cultural studies

Question 14

Validity of the operationalization of the conceptual variables

Answer 14

Degree to which a measure is measuring/ representing what it’s supposed to

In cross-cultural studies-
- Cannot assume a scale/measure that is valid in one culture will be valid in another - need to be equivalent
- Cross-cultural validation studies are used to figure this out

ex) Cross-cultural comparisons of intelligence- in American culture, verbal and analytical skills might represent intelligence, while in other cultures creativity or social relationships might mark intelligence

methodological issues/ bias in cross-cultural studies

Question 15

Language and translation issues

Answer 15

If multiple languages are involved, researchers need to establish linguistic equivalence protocols

• Translation and back translation

methodological issues/ bias in cross-cultural studies

Question 16

issues in research environment, setting, and procedures

Answer 16

• In US intro to psych students are main participants of psychological research (requirement)
• In other cultures, students view participation in studies as a privilege

methodological issues/ bias in cross-cultural studies

Question 17

Data analysis issues

Answer 17

cultural response sets: tendency for members of a culture to use certain parts of a scale when responding

extra- Response bias- systematic tendency to respond in certain ways to items or scales

ex) judging the intensity of a stimulus by American vs korean participants on 7 point scale: most americans rated 6/7, koreans 4/5

Members of collectivistic cultures are known to prefer “middle” points of a scale to avoid extreme endpoints, consistent w a cultural reluctance to “stick out” (type of socially desireable responding)

Question 18

gift giving across cultures

Answer 18

Giving gifts is common across cultures
- some gifts aren’t appropriate in some cultures
China:
- Appropriate: Ties, pens, modest items
- Inappropriate: clocks
India:
- Acceptable: sweets, nuts, fruits
- Inappropriate gifts: leather goods (made of cows)
Japan:
- Acceptable: liquor, american stuff
- Inappropriate: four of anything (china and south korea too- pronounced same as ‘death’)
Saudi arabia:
- Acceptable: compasses, cashmere
- Inappropriate gifts: liquor

Question 19

culture as a measurable construct (two ways)

Answer 19

• One way to approach culture for research is to define domains and dimensions of culture

Question 20

domains

Answer 20

Psychological characteristics that represent outcomes or constituents of culture (attitudes, values, behaviors, etc)

Question 21

dimensions

Answer 21

General tendencies that affect behavior and reflect meaningful aspects of cultural variability
- Providing frameworks to understand cross-cultural variations

Question 22

Most common dimension of cultural variability

Answer 22

• Best known dimension of cultural variability is individualism-collectivism (I-C)
• Anthropologists and sociologists have also used this dimension to explain cultural differences

Question 23

Individualism-Collectivism (I-C)

Answer 23

A dimension of cultural variability that expresses the degree of which a culture encourages the needs/wishes/values of an autonomous, unique self over a those of a group
- A considerable body of literature demonstrates the theoretical relevance and empirical utility of I-C

Question 24

Individualist cultures (and their characteristics)

Answer 24

ex) US and Western Europe

A faith in inherent separateness of distinct persons
- This self is separate from others, having a bounded and stable structure
- Cultural tasks: to be unique, to express oneself, and be direct (“say what’s on your mind”)
- Once they graduate from highschool, they embark on becoming independent

Question 25

Collectivistic cultures (and their characteristics)

Answer 25

ex) Most Asian and some South American countries
A fundamental “connectedness” of human beings to one another
- The self is connected to others, having a flexible and variable structure
- Cultural tasks: to belong, to not go over one’s proper place, and be indirect (read others’ mind)

Question 26

Why are cultural dimensions like I-C useful to scientific theory/research?

Answer 26

Because they can be used to predict and interpret cultural differences without relying on stereotypes, anecdotes, or impressions