purpose of study
to see if changing how the task of paying attention is performed, particularly by adding a narrative element, impacts whether culture influences attention
research q
Does the inclusion of narrative play a part in culture’s impact on attention?
study 1 method
study 1 independent variable
The independent variable was the culture of the participants (Japanese or European Canadian)
study 1 dependent variable
And the dependent variable was attention (how long they looked and at what
study 1 hypothesis
the Japanese and European-Canadian participants would both focus on the moving objects (the fish) more than the background
study 1 results
The results of the first study supported the hypothesis. Both the Japanese and European Canadian participants’ eyes tracked the moving fish more than the background
- meaning in this study, culture did not factor into what the participants paid attention to
study 2 method
study 2 independent variable
The independent variable was the participants’ culture (Japanese or European Canadian)
study 2 dependent variables
dependent variable was attention, measured via eye movements and narrative
study 2 hypothesis
the hypothesis was that making a narrative would increase the effect of culture on attention
- japanese would pay attention to background more
study 2 results
The European Canadian participants visually focused more on the moving fish, and the Japanese participants on the background,
- which was consistent with the hypothesis that making a narrative would increase the effect of culture on attention
- the European Canadians spoke more about the fish and mentioned the fish before the background, while the Japanese participants spoke more about the background and mentioned the background before the fish
implications
This may be the first study that specified that the influence of culture on attention depends on whether a narrative aspect is present