Lesson 16

Question 1

T/F

In some long proposals, the conclusion can be omitted.

Answer 1

true

Question 2

T/F

The body section of a proposal receives most attention from readers.

Answer 2

true

Question 3

Successful proposals are usually those that are………

1. most ambitious
2. most specific
3. most creative
4. most elaborately designed
5. most prosaic

Answer 3

most specific

Question 4

The guidelines for developing a proposal for a specific client are typically included in ……….

1. the RFP
2. the proposing firm’s operations manuals
3. any comprehensive textbook
4. the letter of transmittal

Answer 4

the RFP

Question 5

A proposal for improving your company’s morale, requested by the vice president in charge of personnel, would probably be classified as……….

1. a solicited internal planning proposal
2. an unsolicited external planning proposal
3. a solicited internal research proposal
4. a sales proposal
5. none

Answer 5

solicited internal planning proposal

Question 6

T/F

Business and government proposals are most often unsolicited.

Answer 6

false

Question 7

T/F

Proposals are usually written at the lowest level of technicality.

Answer 7

false

Question 8

T/F

Generally, unsolicited proposals have longer introductions than those that have been solicited.

Answer 8

true

Question 9

Especially important to nonspecialized audiences for long proposals is/are……

1. the appendices
2. the conclusion
3. the introduction
4. the abstract
5. the letter of transmittal

Answer 9

abstract

Question 10

Besides being clear, the proposal plan must be……..

1. creative
2. inexpensive
3. coercive
4. highly optimistic
5. realistic

Answer 10

realistic