Lesson 14 - Grow the Business Faster Flashcards
to progress at a steady pace (often a slow one)
CHUG ALONG
The computer maker reported that sales of desktops were way down, but sales of laptops were chugging along.
to enter a new market or business
to expand
to diversify
BRANCH OUT
With business down, the publishing company decided to branch out and enter the video game market.
exhausted
having already reached all the possible consumers for a product or service
TAPPED OUT
The consumer electronics company considered entering the market for MP3 players, but research showed that the market was already tapped out.
something that will lead or be popular in the future
the trend
WAVE OF THE FUTURE
To get past security and onto the airplane, Jim just had to show his cell phone screen to the airline attendants. Such “mobile boarding passes” may be the wave of the future.
to have high potential
to be likely to succeed
HAVE LEGS
Chegg.com, which rents textbooks to college students, is becoming more and more popular. The textbook rental business has legs.
to compete with
GO UP AGAINST
When Acer entered the U.S. computer market, it had to go up against Dell.
a particular strength a company has that allows it to be successful and differentiates it from competitors
CORE COMPETENCY
Intel’s core competency is designing computer chips.
to begin slowly
to enter slowly or carefully
to start doing something new or unfamiliar
to try out
DIP ONE’S TOES INTO
Joe will graduate from college in May. Before going to graduate school, he plans to dip his toes into the job market.
the interaction or combination of two or more things, people, or processes, that leads to very successful results (results greater than the sum of their parts)
SYNERGY
When the soft drink company bought the bottled water company, it was able to sell the water through its existing distribution network. That was good synergy.
