Lesson 12 - Use Social Networking to Get Your Message Out Flashcards
to use to one’s advantage
LEVERAGE
Harvard is looking for new ways to leverage its strong brand name. Recently, the university licensed the words “Harvard Yard” to a clothing company.
to dismiss an idea
to say that somebody else’s idea isn’t good or valid
SHOOT DOWN SB’S IDEA
My boss shot down my idea to hold this year’s annual sales meeting in Hawaii.
doing
UP TO
I haven’t heard from you in a while. What have you been up to?
to join an activity others are already doing
to start competing in a growing market
GET IN ON THE ACT
When the publishing company saw that the market for e-books was taking off, it decided to get in on the act.
undecided
unsure
ON THE FENCE
“Are you going to apply to MBA programs this year?” — “I don’t know. I’m still on the fence.”
to sell
սաղցնել
TO PEDDLE
My email inbox is full of messages from companies peddling Viagra and weight-loss remedies.
fully in support of something
ALL FOR IT
You think we should close the office at 1 p.m. on Fridays during the summer? I’m all for it!
- to write something quickly or without thinking much beforehand
- to leave somewhere in a rush
DASH OFF
- After her day of interviews at IBM, Tiffany dashed off thank-you notes to all five people who interviewed her.
- I’m sorry I can’t stay until the end of the meeting. I’ve got to dash off to FedEx before it closes.
a promotion technique that gets people to pass along a marketing or advertising message, often by email
VIRAL MARKETING
The toymaker Cepia used viral marketing to create huge demand for its Zhu Zhu Pets. Tens of thousands of kids found out about them through Twitter and Facebook.
to increase one’s activity in a certain area; to start focusing on a project or initiative
STEP UP ONE’S EFFORTS
When Walmart realized it was losing sales to Amazon, it decided to step up its efforts in e-commerce.
