Lesson 11 - Develop a Winning Ad Strategy Flashcards
to become popular
to start being accepted or used by more and more people
GAIN TRACTION
Bing, Microsoft’s search engine, started gaining traction right after it was launched.
to do something to increase demand
to get sales going strongly again
JUMP-START SALES
To jump-start sales after a slow summer, the women’s clothing retailer offered a new line of suits at just $79 each.
to adopt a new strategy
to change one’s course
to start doing something a different way
CHANGE TACK
The newspaper used to offer a free online edition. But then they changed tack and started charging a subscription fee.
proven
already in use for a long time
TIRED-AND-TURE / TRIED-AND-TESTED
Offering coupons is a tried-and-true way for food companies to get consumers to try new products.
to let people know about a new product or service
GENERATE AWARENESS / RAISE AWARENESS
Procter & Gamble spent $100 million on advertising to generate awareness for its new line of hair care products.
senior management
senior executives
the management of an organization
HIGHER-UPS
Every year, the higher-ups from the Donox Corporation gather for a strategy meeting at a resort in Hawaii.
to waste money
to spend a lot of money on a project with little results
SINK $ INTO
The CEO sank $1 million into new furniture and artwork for his office.
an increase in sales
UPTICK IN SALES
When the swine flu started to spread, makers of masks and antibacterial soaps saw an uptick in sales.
technology used for online advertising that includes features like streaming video, animation, and interactivity
RICH MEDIA
The new dating website has gotten a lot of web traffic by using rich media in all of its online advertisements.
to let people know about something
SPREAD THE WORD
The technology firm spread the word about its new line of video games through blogs and trade shows.
to present a new concept
to try to get somebody to agree to a new idea
PITCH AN IDEA
George pitched an idea for a new line of toy robots to a venture capital firm, but it didn’t give him funding.
