Lecture 9

Question 1

Marketing automation:

Marketing Automation System:

Answer 1

Integrating all online marketing processes into an automated system

Software products used to achieve marketing automation

Question 2

What does a marketing automation system do:

Answer 2

-Search keywords analysis
-Visitor and lead tracking
-Call to action generators
-Leads to a landing page and thank you page
-Registration from editors
-Lead Database
-Workflow Logic
-Leads Scoring
-Customer Relationship Management Integration
-Video Marketing Platform integration
-Blog Engine
-Create Smart content
-Emails
-Capmagins
-Social Media Intergration
-Website Intergation
-Media Manager
-Analytics and Reporting

Question 3

Visitor and Lead Tracking
How does it work:

Answer 3

Info about what leads and visitors have been doing on your website

Uses unique Id leads and Cookies(Might not be available because of privacy or regulations)

Question 4

Call to Action Generator
Allows you to:
wHy is it important:

Answer 4

Create a call to action easily
Define the destination link of the landing page
Tracks CTa stats+ makes it easier to evalute +make smart CTA’s

Question 5

Lead Scoring:
Marketing Qualified Lead

Answer 5

A methodology used to rank leads against a scale that represent the percieved value each lead represents to the organization

-The lead with a lead score ober a defined thereshold

Question 6

Optimizing Results:
A/B Testing

Answer 6

Two altenerative versions of something, tested against each during a certain time. Which ever performed best is used.