Lecture 3.1

Question 1

The main approaches to attracting visitors is the step toward getting more customers:

Answer 1

Paid
Vs
Unpaid (Organic)

Question 2

Websites (Good and rich content leads to higher visibility)
Content
Design

Answer 2

Content: Keywords/informative/related to the domain
Design: Look & feel, Responsive(look good on all devices), accesibility

Question 3

Blog: Online informational Website +provide regularly updated contnet

Run by:
Why blog:

Answer 3

Run by: individuals/corporation/organization/ group/ etc
Why blog: Websites are limited (finite sets of webpages/not updated frequently) while blog can contains 200’s of post+ stay on internet forever

Question 4

Blog Design:
Words:
Must contain the targeted search:
A minimum of :
Writing style:
Should be:
No:
Have a:

Answer 4

Word count: 750-1000
Must contain the targeted: search keywords
A minimum of: one graphic
Writing style: Warm/personal/friendly
It should be: Helpful/informative/educational
No: strong or direct product promotion
Have a: catchy/ attractive title

Question 5

Blog title best practices:

Answer 5

Titles with numbered lists
Using Square brackets (with keywords)
Use the right key words
+write multiple articles targeting same keyword
Write open-ended questions

Question 6

Keyword stuffing:

Answer 6

loading a webpage with keywords in an attempt to manipulate a site’s
ranking in Google search results