Lecture 1

Question 1

Essential for any marketing strategy involves gathering and analyzing info about the market: AKA

Answer 1

Products
Consumers
Competitors

Question 2

Products have both:

Answer 2

Benefits: like improve customers life
Features: Material/color/etc

Question 3

How to get a comprehensive understanding of the product:

Answer 3

Company
Domain Experts
The internet

Question 4

Consumer Persona:

Answer 4

Representations of existing subsets of customers who share similar goals, needs, characteristics, expectations, behaviours, and/or motivation factors

Detailed persona -> Better marketing content -> higher engagement loyalty more sales

Question 5

Customer information:

Answer 5

Like/dislike.demographic/location/goals/habits/etc

Question 6

How to identify competitors:

And then:

Answer 6

Search online for your product audience.
Ask an expert.
Or maybe you already know them.

Explore their strength/weaknesses:
Reviews/previous customers/etc