Lecture 4

Question 1

Digital Assets examples:

Answer 1

Digital Documents:
* PDF documents
* Microsoft PowerPoint or Apple
Keynote presentations
* Document templates
* Sound or video files
* free photo or image libraries
* Other Format:
* Seminar/webinar registrations,
* free demo software
* free consultations
* weekly advice emails,
* free product samples.

Question 2

How to select which digital asset to use:

Answer 2

It depends on different factors, including:
* Audience
* Business
* Phase on the marketing funnel/ buyer’s journey
* Example:
* Early stage of the buyer’s journey → educational and problem-solving assets
* In the middle → Product-oriented information
* Later stages → comparative and relationship building assets

Question 3

Popular digital assets:

Answer 3

infographics- ebooks- White paper

Question 4

White Paper:
Desc:
Used for:
Do:
Don’t:
Bonus:

Answer 4

Desc:an in-depth technical report on a particular problem that
provides a solution.

Used for:thought leadership, trust generation, and
lead education,

Do: educate readern + proffesional writing
Don’t: mention product

Bonus: Have high percieved value which is great for lead generation

Question 5

Im gonna be honest making most of these assets usuable/good is pretty straightforward

Answer 5

Can look at the slides again if i want