Lecture 10

Question 1

Web Analytics three key components:

Answer 1

Monitor, Analyze, Improve

Question 2

Ways to Analyze:

Answer 2

Manually-: Difficult/Not recommended
Content Management systems: Basic Analysis/Good starting point
Web Analytics Tools: Most powerful and detailed analysis

Question 3

Web Analytic Tools Types:
Client-side page tag tools
+limitations

Answer 3

Place a special code on each page- the code records web page views( Convenenient, most common)- Tho you need cookies, its susceptible to error, and can be prevented by firewalls

Question 4

Web Analytics Tool:
Server Side log file tool

Answer 4

Doesn’t require code, all done at the server, uses server log files

Limitations: dynamic Ip addresses, page caching

Question 5

Web Analytics tool:
Marketing Autonomation Systems:

Answer 5

Provide web analytical capabilities, limited, focus on higher-level metrics