lecture 9 Flashcards
order in choice: effects of serial position on preferences study
take series of 5 different types of wine within the same varietal wine. asked at the end which one they preferred. wanted to see if bond with the first thing we taste was true
results of wine study:
they all seemed to like the first wine they tasted the best. interpret that people have a preference with the first thing they encounter. even with low knowledge of wine compared to high knowledge
internal validity:
did the IV produce the results seen in the DV?
eternal validity:
do results apply to populations and situations that are different from those of the experiment?
generalization:
applying the results from an experiment to a different situation or population
history threat to internal validity:
if historical events that could affect the DV occur between two measurements
maturation threat to internal validity:
if participants change simply due to the passage of time
testing threat to internal validity:
if participants respond differently on the second measure of a DV simply because they’ve been tested before
instrumentation threat to internal validity:
when your instruments or observers change
statistical regression (to the mean) threat to internal validity:
participants with extreme scores are likely to change towards the mean on a subsequent measurement
selection threat to internal validity:
if groups of participants are selected in such a way that groups are not equivalent before the experiment
mortality threat to internal validity:
if people drop out of the experiment at different rates for different conditions
diffusion or imitation or treatments threat to internal validity:
if participants learn about treatments of other groups and copy them
interactions with selection threat to internal validity:
if participants in different groups show differences on another variable (ie maturation, history or instrumentation) that vary by groups
interaction of testing and treatment threat to external validity:
give participants a pretest that changes their reaction to a post test