Lecture 7: Early Rock’n’Roll; Motown; The British Invasion Flashcards
Was not:
One style of music
The first popular music aimed at young people
The first popular music to mix black and white musical styles
Early Rock and Roll
Was:
A marketing term used to identify a new target audience
The first popular music directed exclusively at teenagers
The first popular music where race, religion and class was less important than age
Early Rock and Roll
Does not exist because:
It is not one style of music
The term rock n roll first appears in a 1916 recording
Stylistic traits found earlier in many genres
(Jazz, race records, hillbilly, swing, western swing, boogie woogie, honky tonk, jump blues, etc)
The First Rock n Roll Record
First to use the term rock n roll in this new context
Alan Freed (1922-1965)
Played R&B records on his early 1950s radio show in Cleveland
Alan Freed (1922-1965)
Promoted tours with R&B artists playing to young, racially mixed crowds
Alan Freed (1922-1965)
1957 show cancelled over racial concerns
Prosecuted in the “playola” scandals of the early 60s
Alan Freed (1922-1965)
An umbrella term that covered music that would have been called R&B (Chuck Berry), country (Elvis Presley), or even Tin Pan ALley (Pat Boone) previously
Rock n Roll Musical Style
Heartbreak Hotel 1956 hit number one on pop, country and R&B charts at the same time
Rock n Roll Musical Style
A relatively safe and affordable way for kids to assert their generational identity through rebellion against previous adult standards and restrictions of musical style and taste
Rock n Roll Musical Style
Songs covered topics like school (“Summertime Blues”), fashions (“Black Denim Trousers and Motorcycle boots”), social dancing (“At the Hop”), and courtship (“Puppy Love”)
Rock n Roll Content
The teenager as a commercial and cultural entity was invented in the 50s, and rock n roll, tv and movies to a lesser degree, are responsible
Rock n Roll and the teenager
Race, region, and class are less important than generation; the same songs could be heard at a dance in a “primarily black, inner-city school”, “exclusive white suburban private school”, and a “rural social”
Rock n Roll and the teenager
Record sales boom in the 50s
1951 (pre R&B): $191 million
1959: $514 million
The Rock n Roll Business
Indie labels proliferate, mostly R&B C&W
Big labels are slow to change, stick with TPA crooners
The Rock n Roll Business
1955: July: Bill Haley’s “Rock Around the Clock” is #1 for 8 weeks
The Rock n Roll Business