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Music > Lecture 10: The 1980s: MTV; Pop Stars > Flashcards

Lecture 10: The 1980s: MTV; Pop Stars Flashcards

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1
Q

Controlled by record labels to bar and push forth different sounds (controlled the industry before the internet

A

Corporate Consolidation and Genre Proliferation

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2
Q

Illusion of choice in genre gets larger as fewer and larger corporations take over more

A

Corporate Consolidation and Genre Proliferation

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3
Q

Popularized music styles intentional, controlled from above

A

Corporate Consolidation and Genre Proliferation

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4
Q

Corporate consolidation: fewer and fewer companies controlling more

A

Corporate Consolidation and Genre Proliferation

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5
Q

Genre Proliferation: More differentiation and niches in genres

A

Corporate Consolidation and Genre Proliferation

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6
Q

Deregulation of entertainment industry led to an explosion in the growth of cable television

A

MTV

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7
Q

MTV “music television”: 1981

A

MTV

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8
Q

Mostly like the radio with visuals, music related news

A

MTV

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9
Q

Today mostly just programs

A

MTV

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10
Q

Music video becomes #1 method of music promotion

A

MTV

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11
Q

Music industry originally saw MTV as a threat to the industry, but it became the #1 way for young people to find their music in the 80s

A

MTV

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12
Q

Internal focus on white rock artists seen as exclusionary: multi-platinum black artists are not getting airplay on MTV initially

A

Music Genre / Race Biases

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13
Q

1982 Columbia forces MTV to air MJ’s Thriller vid or they wouldn’t let MTV play any of their other artists, forced inclusion from previous all white streak

A

Music Genre / Race Biases

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14
Q

Promoted second “british invasion”: in July 1983, 18 of the Top 40 were british

A

Music Genre / Race Biases

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15
Q

80s: country music becomes best selling genre in the United States with rock and pop influenced country superstars (Garth Brooks, Reba McEntire

A

Country and Rap

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16
Q

Rap music becomes multi million dollar buisiness

A

Country and Rap

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17
Q

MJ started with Jackson 5 in 1960s

A

MJ’s Thriller: 1982

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18
Q

Consciously incorporating music for white (heavy metal and new wave) and black (funk and rap) fans in song writing and execution made thriller best selling.

A

MJ’s Thriller: 1982

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19
Q

Also had featured guests like paul McCartney and Van Halen

A

MJ’s Thriller: 1982

20
Q

Up tempo- synth and bass driven

A

MJ’s Thriller: 1982

21
Q

Began recording in the early 70s

A

Born in the USA: Springsteen 1984

22
Q

Music characterized by strong roots rock sound, working class

A

Born in the USA: Springsteen 1984

23
Q

Song was originally critical of america but then became the anthem for america and used for political campaigns

A

Born in the USA: Springsteen 1984

24
Q

1910s-20s
Irene and Vernon Castle were biggest stars of that day
Promotion: did theatre tours, appeared in silent films, magazine stories and books about how to dance, no radio

A

Production of Celebrity

25
Q

1930s-40s:

Crooners like bing crosby and frank sinatra are on network radio and appear in films

A

Production of Celebrity

26
Q

50s-60s:

Elvis on TV is how he explodes, the beatles on TV on the Ed Sullivan show

A

Production of Celebrity

27
Q

80s:

MTV is biggest promotion

A

Production of Celebrity

28
Q

Coordinated multimedia promotion (transmedia/vertical Integration) for new albums included:
Music vids, talk shows, movies, print media, radio

A

Production of Celebrity

29
Q

1987 rolling stone Mag voted her 2nd place in best female singer and 1st place for worst female singer

A

Madonna and Controversy

30
Q

Seen by the industry as mediocre talent but very hard working

A

Madonna and Controversy

31
Q

Pop Culture studies analyzing her significance abound: feminist, postmodent performance artist, politically savy cultural subversive, container for multiple images

A

Madonna and Controversy

32
Q

Like a Virgin (1984) Analysis: Strong image manipulation. Video shows her looking pure and impure to contrast looks.

A

Madonna and Controversy

33
Q 
Grew up middle class in Minneapolis
Controlled entire creative process in home studio: wrote, sang, played almost all instruments, produced
A

Prince

34
Q

Overtly sexual persona like madonna

Played with gender stereotypes

A

Prince

35
Q

1980 broke out with album Dirty Mind, second album in 1982 “1999” hit big

A

Prince

36
Q

Struggled with record company in 1990s, changed his name to a symbol so that he could put out music not under the Warner Bros while he was under contract with them

A

Prince

37
Q

Career rebirth in 2000s

A

Prince

38
Q

general recession
competition with other entertainment (home video, cable TV, video games)
increase in illegal copying

A

Early 80s Music Industry Recession:

Reasons

39
Q 
cut expenses
reduce staff
sign fewer acts
reliance on a small number of multiplatinum artists to create profits
increase prices of  cassettes and LPs
A

Early 80s Music Industry Recession:

Industry Response

40
Q

1960s cassette tapes introduced
1970s playback equipment improves
1984 prerecorded cassettes surpass vinyl discs in sales

A

Playback Technology

41
Q

1983 five-inch compact disc (CD) introduced
increase profits: production costs the same, but sell for $13 compared to $8-9 for LPs •by 1988 CDs surpass vinyl discs in sale

A

Playback Technology

42
Q

digital technology = new and more affordable devices for producing and manipulating sound
musical instrument digital interface (MIDI) specifications are developed

A

Production technology

43
Q

pre-1925 sound waves are physically imprinted on material for playback
post-1925 electronic waveforms analogous to sound waves can reproduce the original sound

A

Analogue technology

44
Q

sound waves are sampled, converted to 1s and 0s, stored as data; data is read by playback machine
many audiophiles complain that it lacks “warmth”; this is mainly due to low sampling rat

A

Digital Technology

45
Q

Digital Samples
Digital sequences
Drum machines

A

Digital instruments

Music (13 decks)

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