Lecture 7

Question 1

Construction of questions Misleading Questions/information

Answer 1

Loaded question: offering somthing in the question to hint at what you want
Do you approve of Canada’s bad legalization of weed
Leading questions: leading specificity to answers
Avoid: order effects/ Priming
make sure order is randomized
Avoid:yay saying or Nay Saying
ex. Response set responding because of beliefs Democrats only voting for Democrats
ex Social desirability bias: saying what you think you’re supposed to say
Solution: use social desirability scale
Marlowe- Crowne (act as control)

Question 2

Response engagement techniques

Answer 2

Must keep engaged if you want good data
Start with interesting questions first
Mix Question types: alternate between open-ended and rating scales
Visuals: include images or icons for interest

Question 3

Survey length and completion rates

Answer 3

Ideally: 10–15 minutes
Only include necessary questions

Question 4

Pilot testing and revision

Answer 4

Pilot testing benefits: Detects issues in clarity, question flow
Feedback mechanism: use small groups to catch unclear questions
Revisions: Adjust based on feedback images or icons for intrest

Question 5

Confidentiality

Answer 5

• Anonymity options: Allow participants to skip questions (no personal information)
  Confidentiality: Extra care for sensitive subjects
  Clear subject information
  Framing questions in a way that isn’t judgmental be respectful and neutral

Question 6

Cultural sensitivity

Answer 6

Avoid culturally biased language
- Reading level (accessible for all)
- Language options: offer translation where possible