Lecture 6: External Influences Flashcards
A household is a group of individuals living together who are related by marriage, blood, or adoption.
False
A household is a shared residence and common housekeeping arrangement.
True
A family is a group of individuals living together who are related by marriage, blood, or adoption.
True
For marketers, the family lifecycle identifies changing needs of consumers.
True
Autonomic decision making is when a husband and wife make joint decisions.
True
Recently married couples make less joint decisions than long-term married couples.
False
Recently married couples make more joint decisions than long-term married couples.
True
Consumer socialization of children is defined as the process by which young people acquire skills, knowledge, and attitudes relevant to their functioning in the marketplace.
True
Children are socialized about consumption by parents/family members, friends and media.
True
Reference groups is an actual or imaginary individual or group conceived of having significant relevance upon an individual’s evaluations, aspirations, or behaviour.
True
Informational influence groups are reference groups that provide information used to make purchase decisions.
True
Normative influence suggests we conform to group norms in order to belong to that group.
True
Identification influence suggests we identify with and internalize a group’s value and behaviours.
True
An opinion leader is someone who acts as an information broker between the mass media and the opinions and behaviours of an individual or group.
True
An opinion leader is a person who is frequently able to influence the attitudes and behaviours of others.
True
Opinion leaders are among the last to buy new products.
False
Opinion leaders are among the first to buy new products and contribute to the diffusion and adoption of innovations.
True
Opinion leaders tend to be the opposite of consumers in terms of values and beliefs.
False
Opinion leaders tend to be similar to consumers in terms of values and beliefs.
True
A consumer’s standing in society, or social class, is determined by a complex set of variables, including income, family background, and occupation.
True
Social class is measured by a combination of indicators including income, occupation, education, inheritance, and power.
True
Passage from one social class to another is not possible.
False
The trickle-down effect is when lower classes copy trends that begin in the upper class.
True
Status float is a trend that starts in the lower and middle class and spreads upwards (e.g., tattoos, blue jeans”.
True
Social class influences conspicuous consumption in that people have a desire to purchase visible evidence of their ability to afford luxury goods.
True
Culture is an accumulation of shared meanings, rituals, norms and traditions among the members of an organization or society.
True
Cultures, although robust from generations of culture, are non-adaptive.
False
Culture can be a positive influence on society, for example it is a form of regulator and makes people behave.
True
Rituals are ways of doing something within a certain cultural setting.
False
Rituals are a set of activities performed in a fixed sequence and repeated periodically (e.g., wedding ritual), associated artifacts (e.g., wedding dress).
True
Customs are a set of activities performed in a fixed sequence and repeated periodically (wedding ritual) associated with artifacts (wedding dress).
False
Customs are ways of doing something (e.g., bridal registries).
True
Myths are stories that express some key value of a society (e.g., Santa Claus brings gifts).
True
A consumer’s beliefs about what the future holds reflects the extent to which people are optimistic or pessimistic about the future health of the economy and how they will fare in the future.
True
Consumer policy is a set of activities of government, business, independent organizations, and concerned consumers that are designed to protect the rights of consumers.
False
Consumerism is a set of activities of government, business, independent organizations, and concerned consumers that are designed to protect the rights of consumers.
True
Consumer policy informs and educates consumers.
True
Consumer policy is public concern for the welfare of consumers.
True
