Lecture 6: External Influences

Question 1

A household is a group of individuals living together who are related by marriage, blood, or adoption.

Answer 1

False

Question 2

A household is a shared residence and common housekeeping arrangement.

Answer 2

True

Question 3

A family is a group of individuals living together who are related by marriage, blood, or adoption.

Answer 3

True

Question 4

For marketers, the family lifecycle identifies changing needs of consumers.

Answer 4

True

Question 5

Autonomic decision making is when a husband and wife make joint decisions.

Answer 5

True

Question 6

Recently married couples make less joint decisions than long-term married couples.

Answer 6

False

Question 7

Recently married couples make more joint decisions than long-term married couples.

Answer 7

True

Question 8

Consumer socialization of children is defined as the process by which young people acquire skills, knowledge, and attitudes relevant to their functioning in the marketplace.

Answer 8

True

Question 9

Children are socialized about consumption by parents/family members, friends and media.

Answer 9

True

Question 10

Reference groups is an actual or imaginary individual or group conceived of having significant relevance upon an individual’s evaluations, aspirations, or behaviour.

Answer 10

True

Question 11

Informational influence groups are reference groups that provide information used to make purchase decisions.

Answer 11

True

Question 12

Normative influence suggests we conform to group norms in order to belong to that group.

Answer 12

True

Question 13

Identification influence suggests we identify with and internalize a group’s value and behaviours.

Answer 13

True

Question 14

An opinion leader is someone who acts as an information broker between the mass media and the opinions and behaviours of an individual or group.

Answer 14

True

Question 15

An opinion leader is a person who is frequently able to influence the attitudes and behaviours of others.

Answer 15

True

Question 16

Opinion leaders are among the last to buy new products.

Answer 16

False

Question 17

Opinion leaders are among the first to buy new products and contribute to the diffusion and adoption of innovations.

Answer 17

True

Question 18

Opinion leaders tend to be the opposite of consumers in terms of values and beliefs.

Answer 18

False

Question 19

Opinion leaders tend to be similar to consumers in terms of values and beliefs.

Answer 19

True

Question 20

A consumer’s standing in society, or social class, is determined by a complex set of variables, including income, family background, and occupation.

Answer 20

True

Question 21

Social class is measured by a combination of indicators including income, occupation, education, inheritance, and power.

Answer 21

True

Question 22

Passage from one social class to another is not possible.

Answer 22

False

Question 23

The trickle-down effect is when lower classes copy trends that begin in the upper class.

Answer 23

True

Question 24

Status float is a trend that starts in the lower and middle class and spreads upwards (e.g., tattoos, blue jeans”.

Answer 24

True

Question 25

Social class influences conspicuous consumption in that people have a desire to purchase visible evidence of their ability to afford luxury goods.

Answer 25

True

Question 26

Culture is an accumulation of shared meanings, rituals, norms and traditions among the members of an organization or society.

Answer 26

True

Question 27

Cultures, although robust from generations of culture, are non-adaptive.

Answer 27

False

Question 28

Culture can be a positive influence on society, for example it is a form of regulator and makes people behave.

Answer 28

True

Question 29

Rituals are ways of doing something within a certain cultural setting.

Answer 29

False

Question 30

Rituals are a set of activities performed in a fixed sequence and repeated periodically (e.g., wedding ritual), associated artifacts (e.g., wedding dress).

Answer 30

True

Question 31

Customs are a set of activities performed in a fixed sequence and repeated periodically (wedding ritual) associated with artifacts (wedding dress).

Answer 31

False

Question 32

Customs are ways of doing something (e.g., bridal registries).

Answer 32

True

Question 33

Myths are stories that express some key value of a society (e.g., Santa Claus brings gifts).

Answer 33

True

Question 34

A consumer’s beliefs about what the future holds reflects the extent to which people are optimistic or pessimistic about the future health of the economy and how they will fare in the future.

Answer 34

True

Question 35

Consumer policy is a set of activities of government, business, independent organizations, and concerned consumers that are designed to protect the rights of consumers.

Answer 35

False

Question 36

Consumerism is a set of activities of government, business, independent organizations, and concerned consumers that are designed to protect the rights of consumers.

Answer 36

True

Question 37

Consumer policy informs and educates consumers.

Answer 37

True

Question 38

Consumer policy is public concern for the welfare of consumers.

Answer 38

True