Lecture 4: Demographics, Psychographics, and Self Flashcards
The relevance of demographics impact the size and growth of markets and influence individual decision making.
True
Women and men look at different functions when looking for apartments.
True
Gender differences in consumption decrease with income and education.
True
Men tend to buy healthier food than women.
False
Men’s clothing entails a wider range of styles than women’s.
False
Consumption needs largely depend on age.
True
Nostalgia influences consumers and their purchasing decisions.
True
Chronological age is the individuals perception of how old they feel.
False
Chronological age is the number of years a person has lived.
True
Cognitive age is an individual’s perception of how old they are/feel.
True
Cognitive age is a better predictor of purchase decisions than chronological age.
True
Chronological age is a better predictor of purchase decisions than cognitive age.
False
Race refers to the distinction among humans based on their genes.
True
Race refers to the distinction among people based on their national or cultural heritage.
False
Ethnicity refers to the distinction among humans based on their genes.
False
Ethnicity refers to the distinction among people based on their national or cultural heritage.
True
Consumption differs across ethnic groups.
True
Religious identity has higher influence on consumption behaviour than affiliation.
True
Religious identity has less influence on consumption behaviours than affiliation.
False
Personality consist of the distinctive patterns of behaviours, tendencies, qualities, or personal dispositions that make one individual different from another and lead to a consistent response to environmental stimuli.
True
Personality consists of internal characteristics that we are born with or result from the way we have been raised.
True
Openness as a trait is described as being outgoing, talkative, sociable, and enjoys being in social situations.
False
Openness as a trait is described as being curious, original, intellectual, creative, and open to new ideas.
True
Conscientiousness as a trait is described as being organized, systematic, punctual, achievement oriented, and dependable.
True
Extraversion as a trait is described as being outgoing, talkative, sociable, and enjoys being in social situations.
True
Agreeableness as a trait is described as being affable, tolerant, sensitive, trusting, kind, and warm.
True
Neuroticism as a trait is described as being anxious, irritable, temperamental, and moody.
True
Variety and novelty seekers are accustomed to switching brands.
True
Uniqueness seekers make unconventional choices and are trend setters.
True
Hedonism leads to seeking maximal pleasure out of life.
True
Marketers segment consumers by lifestyle, and position their brands according to those lifestyles.
True
Consumers realize and demonstrate their lifestyle by consumption choices.
True
Consumers are often not aware of the influence their lifestyle has on their consumption decisions.
False
The opposite of materialism is called voluntary simplicity.
True
Materialism is a devotion to material needs and desires, to the neglect of spiritual matters; a way of life, opinion or tendency based entirely upon material interests.
True
Self-concept is defined as the totality of an individual’s thoughts and feelings having reference to himself as an object.
True
Self-concept is a set of beliefs a person holds about his or her attributes, and how he or she evaluates these qualities.
True
Self-concept evolves throughout life and depends on an individual’s developmental level.
True
Social self refers to self-knowledge that derives from the individual’s unique attributes.
False
Social self is the individual’s self-concept derived from perceived membership of social groups. People have several social selves.
True
Personal self refers to self-knowledge that derives from the individual’s unique attributes.
True
A person’s identity develops during childhood and is reinforced and modified throughout life.
True
Body image is a person’s subjective evaluation of his or her physical self; attitude about one’s physical attributes and characteristics, appearance, and performance.
True
Body satisfaction is a person’s subjective evaluation of his or her physical self; attitude about one’s physical attributes and characteristics, appearance, and performance.
False
Body satisfaction depends on the discrepancy between body image and ideals of beauty.
True
Ideas of beauty are socially constructed. Some aspects of beauty are due to genetic imprinting, some vary over culture and time.
True
Self esteem is judgement of actual self performance compared with the ideal self.
True
Actual self is described as being who a person actually is.
True
Ideal self is described as who a person would like to become.
True
Role refers to a set of expected behaviours determined by familial, cultural, and social norms.
True
Gender roles are expectations of society/culture toward gender behaviour and leads to gender construction and stereotypes.
True
Objects can become part of personal well-being and it gets attached to emotions, sentiments, later becoming part of one’s personality.
True
Dematerialization is the attachment to virtual possessions.
True
