Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Consumer Behaviour > Lecture 4: Demographics, Psychographics, and Self > Flashcards

Lecture 4: Demographics, Psychographics, and Self Flashcards

1
Q

The relevance of demographics impact the size and growth of markets and influence individual decision making.

A

True

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Women and men look at different functions when looking for apartments.

A

True

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

Gender differences in consumption decrease with income and education.

A

True

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

Men tend to buy healthier food than women.

A

False

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

Men’s clothing entails a wider range of styles than women’s.

A

False

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

Consumption needs largely depend on age.

A

True

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

Nostalgia influences consumers and their purchasing decisions.

A

True

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

Chronological age is the individuals perception of how old they feel.

A

False

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

Chronological age is the number of years a person has lived.

A

True

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

Cognitive age is an individual’s perception of how old they are/feel.

A

True

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

Cognitive age is a better predictor of purchase decisions than chronological age.

A

True

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

Chronological age is a better predictor of purchase decisions than cognitive age.

A

False

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

Race refers to the distinction among humans based on their genes.

A

True

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

Race refers to the distinction among people based on their national or cultural heritage.

A

False

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

Ethnicity refers to the distinction among humans based on their genes.

A

False

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

Ethnicity refers to the distinction among people based on their national or cultural heritage.

A

True

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

Consumption differs across ethnic groups.

A

True

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

Religious identity has higher influence on consumption behaviour than affiliation.

A

True

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
19
Q

Religious identity has less influence on consumption behaviours than affiliation.

A

False

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
20
Q

Personality consist of the distinctive patterns of behaviours, tendencies, qualities, or personal dispositions that make one individual different from another and lead to a consistent response to environmental stimuli.

A

True

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
21
Q

Personality consists of internal characteristics that we are born with or result from the way we have been raised.

A

True

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
22
Q

Openness as a trait is described as being outgoing, talkative, sociable, and enjoys being in social situations.

A

False

23
Q

Openness as a trait is described as being curious, original, intellectual, creative, and open to new ideas.

A

True

24
Q

Conscientiousness as a trait is described as being organized, systematic, punctual, achievement oriented, and dependable.

A

True

25
Q

Extraversion as a trait is described as being outgoing, talkative, sociable, and enjoys being in social situations.

A

True

26
Q

Agreeableness as a trait is described as being affable, tolerant, sensitive, trusting, kind, and warm.

A

True

27
Q

Neuroticism as a trait is described as being anxious, irritable, temperamental, and moody.

A

True

28
Q

Variety and novelty seekers are accustomed to switching brands.

A

True

29
Q

Uniqueness seekers make unconventional choices and are trend setters.

A

True

30
Q

Hedonism leads to seeking maximal pleasure out of life.

A

True

31
Q

Marketers segment consumers by lifestyle, and position their brands according to those lifestyles.

A

True

32
Q

Consumers realize and demonstrate their lifestyle by consumption choices.

A

True

33
Q

Consumers are often not aware of the influence their lifestyle has on their consumption decisions.

A

False

34
Q

The opposite of materialism is called voluntary simplicity.

A

True

35
Q

Materialism is a devotion to material needs and desires, to the neglect of spiritual matters; a way of life, opinion or tendency based entirely upon material interests.

A

True

36
Q

Self-concept is defined as the totality of an individual’s thoughts and feelings having reference to himself as an object.

A

True

37
Q

Self-concept is a set of beliefs a person holds about his or her attributes, and how he or she evaluates these qualities.

A

True

38
Q

Self-concept evolves throughout life and depends on an individual’s developmental level.

A

True

39
Q

Social self refers to self-knowledge that derives from the individual’s unique attributes.

A

False

40
Q

Social self is the individual’s self-concept derived from perceived membership of social groups. People have several social selves.

A

True

41
Q

Personal self refers to self-knowledge that derives from the individual’s unique attributes.

A

True

42
Q

A person’s identity develops during childhood and is reinforced and modified throughout life.

A

True

43
Q

Body image is a person’s subjective evaluation of his or her physical self; attitude about one’s physical attributes and characteristics, appearance, and performance.

A

True

44
Q

Body satisfaction is a person’s subjective evaluation of his or her physical self; attitude about one’s physical attributes and characteristics, appearance, and performance.

A

False

45
Q

Body satisfaction depends on the discrepancy between body image and ideals of beauty.

A

True

46
Q

Ideas of beauty are socially constructed. Some aspects of beauty are due to genetic imprinting, some vary over culture and time.

A

True

47
Q

Self esteem is judgement of actual self performance compared with the ideal self.

A

True

48
Q

Actual self is described as being who a person actually is.

A

True

49
Q

Ideal self is described as who a person would like to become.

A

True

50
Q

Role refers to a set of expected behaviours determined by familial, cultural, and social norms.

A

True

51
Q

Gender roles are expectations of society/culture toward gender behaviour and leads to gender construction and stereotypes.

A

True

52
Q

Objects can become part of personal well-being and it gets attached to emotions, sentiments, later becoming part of one’s personality.

A

True

53
Q

Dematerialization is the attachment to virtual possessions.

A

True

Consumer Behaviour (7 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions