Lecture 6 - CoMo Flashcards
What is prospect theory
Also known as loss aversion theory. It states that decision-making depends on choosing among options that may themselves rest on biased judgments.
3 key features of prospect theory
Loss Aversion (we feel loss more than we feel gains), Diminishing Sensitivity, Adaptation levels
When do people become risk-seeking?
When they’re certain to loose or uncertain of an outcome sometimes
availability bias leads to affect bias
what comes to mind first sounds right –> The affect heuristic is an instance of substitution, in which the answer to an easy question serves as an answer to a much harder question
Understand the 4 fold pattern of decision making preferences acting under certainty and possibility effects
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