Lecture 4 - How to make a good survey?

Question 1

What do we need to take into account when wanting to develop a good survey?

Answer 1

• our research goals should be clear and established
• population and sampling (should be representative)
• questionnaire design
• review and testing (test design and review)
• implementation and launch
• data analysis and reporting

Question 2

Why do we need to take into account our research goals?

Answer 2

only ask crucial, related questions to the construct (what we are analysing). Nice to haves will contain noise (and increase drop out rate)

Question 3

What is a construct?

Answer 3

individual attributes we can break topic of interest into e.g. using something in some seat position or display type / position / angle

Question 4

What is cognitive pretesting?

Answer 4

ensuring people are interpreting constructs as intended - do they understand the question
-> can be done with think alouds (explain how you see the question) with test participants

Question 5

How do participants need to be recruited?

Answer 5

from the target population