Lecture 3: Attention Flashcards
What is attention?
- process of concentrating mental effort on sensory or mental events
What are the different types of attention?
Exogenous-Endogenous
Overt-Covert
Automatic-Controlled
What is the difference between exogenous and endogenous attention?
exogenous:
- attention under control of a stimulus
- reflexive and automatic
- is caused by a sudden change in the periphery
endogenous:
- intentional allocation of attentional resources to a predetermined location or space
- attention is oriented according to an observer’s goals or desires
What is the difference between overt and covert attention?
overt:
- moving eyes to selectively attend to an item/location
covert:
- mental shift of focus without moving eyes
What is change blindness?
- failure to notice change in stimulus during a saccade
What is inattentional blindness?
- failure to notice something unexpected or unimportant in the environment
What did Smith & Merikle discover about attention?
- attention can occur without awareness
- asked to complete a word stem PUP with one set of participants having “PUPPY” briefly flash on the screen and told not to use it
- group with “PUPPY” much less likely to complete word stem with that word
What are the three kinds of input attention?
- Alertness or arousal
- Orienting reflex or response
- Spotlight attention and search
What are the three kinds of controlled attention?
- Selective attention
- Mental resources and conscious processing
- Supervisory attentional system
What is input attention?
- concerned with highlighting sensory information to be encoded by our cognitive system
- typically fast, automatic and occurs outside of awareness
What is alertness?
- state of being awake and responsive to the environment
What is the Yerkes-Dodson law?
- performance is related to arousal
- performance is poor with high or low arousal
- optimal performance for difficult tasks requires lower arousal than easy tasks
How do people maintain alertness over an extended period of time?
- requires sustained attention (vigilance)
- sustained attention is only possible for ~30 minutes
- over time there is a shift to a more conservative response bias
What is signal detection theory?
- recognizes that perception does not occur in a vaccuum
- d’ (sensitivity) is the measure of discriminability i.e. can the signal be detected
> difference between “noise only” and “signal + noise” - β (criterion) is the measure for response bias
> Liberal responder will have a low β, conservative responder will have a high β
What is the orienting reflex?
- the reflexive redirections of attention toward a salient stimulus
- most salient items are those whose visual attributes differ substantially from surrounding items
- designed to monitor changes in the environment
> changes must be unexpected
> repeated exposure leads to habituation
What are the four key visual attributes for increasing saliency?
- colour
- size
- motion
- orientation
What is spotlight attention?
- analogous to the orienting reflex, but it is endogenous and can be covert
- focuses on a location to prepare a stimulus for encoding
- largely driven by expectations