Lecture 25- Media Analysis

Question 1

What are the two types of ways to share information? What category does media fall under?

Answer 1

• Direct= conversation

- Indirect= media

Question 2

What does mass media make use of (only become possible in more recent years)?

Answer 2

Technology

Question 3

What are the three primary types of media-elicitation studies?

Answer 3

1. Researcher-led media-elicitation: Media stimuli pre-selected by researchers. Can be real media or mock media
2. Participant-led: Can be spontaneously mentioned or requested. Media gathered by participants – can be done in real time
3. Primary media analysis: no participants, just media

Question 4

What is the difference between photo elicitation and media elicitation?

Answer 4

Rather than using photos as interview prompts, you instead use media stimuli to get your participant talking or analyse the media directly

Question 5

If you are getting participants to talk about their opinions of celeb photos on Facebook is this photo elicitation or media elicitation?

Answer 5

-Media: it is done in the context of a social media platform. It’s not focused on the photo themselves but instead the wider context of the social media platform.

Question 6

In researcher led media analysis what are the two types of media?

Answer 6

• Real

- Mock

Question 7

Does the platform we are shown information on matter?

Answer 7

Yes, greatly. Some media analysis studies look at this by putting mock media under different company banners/ site and seeing how this effects the participants view of the subject matter.

Question 8

Is there a particular threshold for when media influences us?

Answer 8

No, just one piece can be incredibly powerful while multiple pieces with less impact may be required in other cases

Question 9

How does media relate to culture?

Answer 9

Media is heavily embedded in the current culture as it circulates discourses relevant to the time/place. This is often why local shows do really well (people relate).

Question 10

What are discourses? What are they the same as?

Answer 10

Patterns of language that circulate versions of ‘reality’
Shared versions of ‘how things are’ (here and now and why)
A useful way of thinking about psychological concepts

Themes and discourses are essentially the same for the purposes of this course

Question 11

Look at back at some of the studies shown in this lecture to demonstrate different types of media analysis

Answer 11

On slides

Question 12

Carry out a media analysis of the movie insight out…
How are ‘codes’ about gender communicated in Inside Out?
-How are codes similar to discourses?
-How might those codes be internalized by children watching?

Answer 12

• Assertive dad and nurturing Mum. Mum more involved in raising Riley and is the support network of the family. Dad doesn’t display much emotion aside from anger . Also generally light/ bright colours used for the females and dark/ neutral colours for the males.
• Riley is gender neutral with colors, personality and behaviors (even her name puts this across) to contrast with these codes
• Socialization= the process by which we learn and internalize the values, beliefs and norms of our culture and, in doing so, develop a sense of self.

-Codes= subtle cues, not entire themes by themselves but point to wider/ bigger issue

Question 13

How could the media analysis of inside out be changed to use different methods of media analysis?

Answer 13

-Possible researcher-led media-elicitation study:
Showing Inside Out then having interviews or focus groups

-Possible participant-led media-elicitation study:
Asking participants to bring and share media on the topic of
gender and emotions

There is no set way to do things just have to think it through