Lecture 25 Flashcards
1
Q
What is direct communication?
A
Talking in person
2
Q
What in indirect communication?
A
Media
3
Q
Describe research led media elicitation
A
- Media stimuli is pre-selected by the researcher
- This media can be real or mock
4
Q
Describe participant led media elicitation
A
- Can be spontaneously mentioned or requested
- Can be media gathered by participants
5
Q
Describe primary media analysis
A
-No participants, just analysing the media
6
Q
What are codes?
A
They represent social norms and are more subtle than stereotypes
