Lecture 23: Home and Domestication

Question 1

Central question

Answer 1

• How do we make sense of media in our everyday life?
  
  • Objects & instruments (that we carry)
  • Content
  • Temporal & spatial affordance (Is the media device mobile)?
  • Often used template: “Radio and.. “

Question 2

Hermeneutic approach

Answer 2

• Interpreting the text (actors do this)
• Text, context, actors (agents)
• Actors analyzing transcript of the text
• Each lens is a theoretical perspective provided by a particular theorist

Question 3

Home as a setting or context

Answer 3

• Where domestic techn. are kept
• Conduits of transgression
  
  • Channels for us to engage in trespassing b/t private and public spheres

Question 4

Electr. media in our home

Answer 4

• Infrastructure
• Configred as part of furnishing
• Markers to regulate spatial and temporal flows
• Approached/used in context

Question 5

Roger Silverstone & David Morley on Domesticating Media

Answer 5

• TV as a household item
• “doubly-articulated” into a household as:
  
  • An object (material embodiement)
  • A medium (Symoblic representation)

Question 6

Six movements of consumption (Silverstone)

Answer 6

• Dynamic movement
  
  • Production
  • Imagination
  • Appropriation
  • Objectification
  • Incorporation
  • Conversion

Question 7

Jayasinghe and Ritson Study

Answer 7

• RQ: What motivates viewers at home to watch/engage with certain TV advertisements while ignoring others?
• General proposition
  
  • Everyday social interactions, viewing space and time, and concurrently used media technology all influence the way in which advertising is engaged and personalized.
• Historical context
  
  • Suburban living room
• Used videography
• Conclusion:
  
  • “Advertising engagment is based on shared living room meanings”

Question 8

Four contexts

Answer 8

• The social context: multimodal interactions
• The spatial context
  
  • De-territorialization
  • Co-presence
• The media-multitasking context
• The temporal context