Lecture 2: Perception, culture, communication Flashcards
Perception
The dynamic psychological process responsible for attending to, organizing and interpreting sensory data.
= Perception is about subjectivity
Perceptual world:
Individual’s personal internal image, map or picture of their social, physical and organizational environment
SENSORY INPUT SLECTIVE ATTENTION PERCEPTUAL ORGANIZATION INTERPRETATION BEHAVIORAL RESPONSE
Sender
encoding
Receiver
decoding
Selective attention (perception)
the ability to choose from the stream of sensory data, to concentrate on particular elements, and ignore others
Perceptual threshold
a boundary point, either side of which our senses respectively will or will not be able to detect stimuli (e.g., sound, light, touch etc.)
Habituation
the decrease in our perceptual response to stimuli once they have become clear
Perceptual filters:
individual characteristics, tendencies, biases that affect (or interfere with) the effective transmission and receipt of messages.
Halo Effect
(reliance on central traits)
Beauty - intelligence, good person
Height - competence
Stereotyping
“judging individuals based on one’s perception of the group to which that person belongs and ignoring variations among them”
Stereotype threat
Members of a social group feel they might be judged according to a stereotype and that their behavior/or performance will only confirm that
Self-fulfilling prophecy
A prediction that comes true because someone expects it to happen
Discrimination
Treatment or consideration of, or making a distinction in favor or against a person based on the group, class or category to which that person belongs rather than on individual merit
Appearance bias:
Being attractive benefits for both men and women: 11 to 15 % more income.
Tall men earn more than others (Harper, 2000).
Attribution
The process by which we make sense of our environment through our perceptions.
Aesthetic labor
trying to control the appearance of employees (e.g., facial expressions, speech, accent, style of dress, hairstyles etc.)