Lecture 2- Helping

Question 1

Define pro-social behaviour and helping behaviour

Answer 1

Pro-soc: Act positively valued by society

Helping b: A pro social act that intentionally benefits someone else

Question 2

Examples of the BYSTANDER effect

Answer 2

Kitty Geneveses murder

Bibb latane & Darley 1970 _> suggest people don’t act due to a fear of embarrassment or fear of taking responsibility.

Question 3

What other factors can influence whether people help ?

Answer 3

Mood - people running late - leadership roles even when not justified - feeling competent or guilty

Question 4

Cite 1 study about influence of group membership on helping, and 1 study on implicit bias

Answer 4

Group membership: Levine et al 2005 : a group of MAN UTD supporters come across an injured jogger wearing a man utd t-shirt vs a neutral or outgroup t-shirt. 85% of participants helped the jogger with MAN utd vs only 30% for the neutral or outgroup t-shirt.

Also : Implicit bias (hendren and blank 2008 and the pride thsirt) or influence of culture.

Question 5

Why do some people help more than others?

Answer 5

Individual differences in Empathy - appears to determine much of the variability

Role models, positive feedback from role models

Personality

Cultural norms

Question 6

Cite 2 studies on mood and helping

Answer 6

Baron et al 1997 - good vs bad smell then asked for change

Forgas et al 2008 - sales staff put in good vs bad mood then asked for help