Conformity & obedience Flashcards
Two types of social influences
Normative influence
Information influence
Conformity definition
Obedience definition
Social influence definition
Conformity: Changing perceptions opinions behaviours to align with majority view
Obedience: Behaviour change produced by commands of an authority figure
Social influence: Behaving differently in social contexts than individually
What was found by ASCH when exploring the number of group members on conformity
- Up to around 4 others in the group, strong social influence
- The presence of one other dissenting voice dramatically reduces public conformity
What is a classic conformity paradigm experiment?
Solomon Asch’s line judgement studies
75% palm conformed at least once
50 % on six or more occasions
25 % never conformed
Cite a famous study about obedience
Milgram 1963 learner/teacher experiment
65% of participants playing the teacher went to give the highest level of shock
Cross-cultural findings of Asch experiment
People from individualist countries like uk, us conform less than collectivist countries like Ghana, Japan
The 2 types of behaviour proposed by Milgram 1974 about obedience and conformity
AUTONOMOUS STATE = people direct their own actions and take responsibility
AGENTIC STATE = People allow others to direct their actions and put responsibility on the so called authority figure