Lecture 2 - Definitions Flashcards
Who? Basic Financial Planning (Budgeting)
James McKinsey (1889-1937)
Who? Long-range planning (extrapolation)
George Steiner (1960s)
Who? Strategic (externally oriented) planning
Alfred Chandler (1962)
Who? Strategic management
Igor Ansoff + Porter, Barney (1980s)
Who? Complex Systems Strategy
Mintzberg, Eiseinhardt, Prahalad, Hamel, D’Aveni (1990s)
What? Basic Financial Planning (Budgeting)
Budgeting would support strategic objectives of firm and all strategic choices
What? Long-range planning (extrapolation)
5 year budgets and detailed operating plans
What? Strategic (externally oriented) planning
External events influencing corporate performance
Business units strategic tactics vs. corporate strategies
Salaried professionals vs. traditional owner managers
What? Strategic management
Pillars:
1) Strategic planning
2) Capability of a firm to convert written plans into market reality
What? Complex Systems Strategy
…failure of equilibrium strategic model…
Environment must be understood in terms of its complexity, chaos and ecological constructs
ESM
Equilibrium strategic model
What the firm has done in the past it will do in the future with the same success
Strategic management is interested in:
The whole of the business
Strategic management asks:
How can companies compete successfully?
Why do some companies succeed while others fail?
What managers can really do?
Chandler’s definition of strategy
‘..the determination of the long-run goals and objectives of an enterprise and the adoption of courses of action and the allocation of resource necessary for carrying out these goals’
‘..the determination of the long-run goals and objectives of an enterprise and the adoption of courses of action and the allocation of resource necessary for carrying out these goals’
Alfred Chandler (Strategic planning)
‘Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value’
Porter