Lecture 12: greenwashing

Question 1

UCPD

Answer 1

not only for food, but mostly focused on all consumers
- annex 1 about blacklist
- whenever no rules apply, this one comes into play (safety net)
- prohibited if misleading

Question 2

green claim in UCPD

Answer 2

only when
- positive impact on environment
- no impact on environment
- reduced impact on environment compared to others

Question 3

green claim is misleading in UCPD when:

Answer 3

• false, ambiguous or inaccurate (misleading actions)
• vague and general (misleading omissions)

Question 4

gnerally what is blacklist in directive 2024/825 about (empowering consumers towards green transition)

Answer 4

• display sustainability logos not based on certification scheme
• make claim about entire product when actually it is only 1 part
• carbon-related claims based only on off-setting emissions
• singling out mandatory aspect as a distinctive feature

Question 5

criteria to allow comparability (art 4)

Answer 5

1. equivalente of data
2. same environmental impacts
3. same stages of value chain

Question 6

how do you know if your claim is actually green

Answer 6

• proof it is signifcantly better ( data sources, first company needs to find it themselves, otherwise secondary data)

Question 7

what about logo’s/schemes

Answer 7

• undergo same requirements and prior certification needed
• esthablished at eu level
  public: create national scheme not allowed: at eu level needed
  private: must undergo national approval process