Lecture 10 Flashcards
Response bias- Validity
Response bias affects the validity of the interpretation. We can’t know if the test measures what it actually has to measure if the responses are biased.
Response set
temporary factors which reflect test situation or the test itsef. (long test/unclear items) ( trying to finish it quickly context dependent)
Response style
stable caharcateristics of person (regardeless the test or content)
yea-saying
tendency to agree with all questions in a survey
nay- saying
tendency to diasgree with all questions in a survey.
Acquiescence bias
Tendency to agree with statements or say yes in surveys.
1-Items can be jard to understand
2- All itemse may be positively keyed
3- distractions in the enviroment
4- Desire to be agreeable
Extreme reposning ( Mid-point responding)
Tendency to choose or to avoid extreme reponse options.
1- depends on reponse style (personality characteristics)
2- Item content can be extreme political issues ( abortion, legalizing drugs etc.)
Extreme reposnding depends on?
1-Chosen reponse scale
2- Cultural differences ( middle east and latin america more likely to extreme respond) (Americans mor epositive >Dutch )
Extreme reposnding reults?
1- Relations between latent score and observed testscore is affected.
2- Because of this the rank order of the people on the scale changes.
Social desirability
Tendency to appear socially appealing.
Depends on:
1- test content ( Do you ever lie)
2-Testing context (anonimity reduces, job application increases)
3-Person characteristics (need to approval, Self-deceptive Enhancement)
Self-Deceptive Enhancement
Test takers hold unrealistically positive view of themselves. unconsciously
Social desirability item reponse
result of caharcteritiscs of the person, situatation and item.
Manage test context
1- Minimize the frustration: response bias may be avoided by minimizing stress, fatigue frustration, clear item content
2- Socially desirable answers may be avoided if the repondent thinks their responses may be checked. (This can also be unethical)
Manage test content or scoring- Prevent bias
1- Simple clear item content should be used to avoid frustrations.
2-Forced choice items should be used
Manage test content or scoring- minimize the effct of bias
To prevent acquiescence bias we can used balanced positve and negatively formalated questions.
- This can be tested through negative factor model.