lecture 1: introduction Flashcards

1
Q

definition risk

A

= the likelihood that a specific event occurs

  • chance that something happens x the severity thereof
  • risk perception is different for everybody (it’s subjective)
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2
Q

definiton health

A

= it’s a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity (refers to a state) (WHO, 1946)

= the capacity of people to adapt to, respond to, or control life’s challenges and changes (refers to a dynamic process)

  • able on objective (determined by expert), subjective (determined by the individual) and social level (determined by the social environment)
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3
Q

3 types of prevention levels

A
  1. primary prevention
    - preventing the illness
    - example: voldoende sporten
  2. secundary prevention
    - early detection of illness
    - example: corona teststraat
  3. tertiary prevention
    - limit severity/consequences of illness
    - example: developing programs for obese people
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4
Q

why people have an unhealthylifestyle

A
  1. sometimes people don’t know
    - it’s important to inform people
  2. often people know, but they do it anyway
    - it’s important to find out why (often know the fact, but try to ignore or downplay them
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5
Q

Name 4 important elements for communication (Fincet, 2020)

A
  1. Open and hones about what is (un)known: talk from facts and recognize the temporality thereof
  2. Consistent and specific information: clear, specific non-ambiguous
  3. Decision making skills: leadership, reliable and honest, acknowledge the visible experts
  4. Acknowledge emotions: through empathic information, expressing concern and acknowledging impact
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6
Q

Name 4 recommendations regarding behavior change (Fincet, 2020)

A
  1. Mental Model: Create a mental model about for instance how contaminations works and how it can be prevented
  2. Interventions: Behavior changes require interventions in the environment and legislation
  3. Appeal to collective action: Imply appeals to collective action and a spirit of e.g. ‘we are in this together’
  4. Maintaining behavioral change over time
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7
Q

4 P’s

A

Product, Place, Promotion and Price

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