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MSM APR Deck > Leading for PR > Flashcards

Leading for PR Flashcards

1
Q

Line functions

A

Include the product and profit producing functions (I.e. engineering, production and marketing)

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2
Q

Staff functions

A

Those that advise and assist line executives (i.e. finance, legal, human resources and PR)

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3
Q

Distinction between line and staff managers

A

Giving order vs. giving advice

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4
Q

Proximity and Access

A

Important factors influencing public relations participation in management

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5
Q

What is the dominant coalition?

A

Those who hold power in organizations

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6
Q

What factors can enhance or diminish role of PR in an org?

A

Organizational change
Personal credibility
Extent of research conducted
View of the function as part of management team

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7
Q

Management by Objectives MBO

A

Focus on producing communications shifts from process to impact

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8
Q

PR Seven Deadly Sins

A
  1. Overpromise
  2. Overmarket
  3. Underservicing with junior staff
  4. Putting profits ahead of performance and results
  5. Quick fixes and short sighted responses
  6. Simply as a support function
  7. Violating ethical standards
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9
Q

Internal PR Department - 4 factors

A
  1. Team membership - close working relationships
  2. Knowledge of the org - current institutional knowledge
  3. Economy to the org for ongoing programs - efficiency
  4. Availability to associates
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10
Q

Internal Department disadvantages

A
  1. Loss of lack of objectivity
  2. Yes and No men and women
  3. Confused mission and roles
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11
Q

Advertising use in PR

A

Establish, change or maintain relationships with publics other than customers by influencing opinion.

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12
Q

Cooperation with legal counsel

A

Can protect the organization legally while also serving the public interest

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13
Q

What is a KPI

A

Key Performance Indicator

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14
Q

Reasons for retaining outside PR counsel

A
  1. Lack of experience in organizing a PR team/program
  2. Headquarters may be far away
  3. PR firm has up to date contacts
  4. Experienced execs and creative specialists
  5. Specialized services
  6. Independent judgement on crucial matters
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15
Q

Outside counsel advantages

A
  1. Flexibility of talent and skills
  2. Objectivity
  3. Range of prior experience
  4. Geographical scope
  5. Reputation
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16
Q

Outside counsel disadvantages

A
  1. Internal opposition
  2. Cost and billing hours
  3. Personality conflicts
  4. Distance and availability
  5. Clients lack of PR understanding or lack of availability to PR counself
17
Q

What is the role of government PR?

A

To inform the public about an elected official or agency’s doings

18
Q

7 goals of Public Affairs in government

A
  1. Inform constituents
  2. Ensure active cooperation in government programs
  3. Foster citizen support for established policies and programs
  4. Serve as the public’s advocate
  5. Manage information internally
  6. Facilitate media relations
  7. Build community
19
Q

3 issues hampering work of public affairs

A
  1. Questionable credibility
  2. Public Apathy
  3. Legislative Hostility
20
Q

Electronic Freedom of Information Act of 1996

A

Further opened government to advocacy groups

21
Q

Data Quality Act of 2001

A

Requires federal agencies to develop standards for using and disseminating accurate, objective and credible information

22
Q

Defining non-profit organizations

A
  1. Organized
  2. Private
  3. Not for profit
  4. Self-governing
  5. Voluntary
23
Q

Changing environments for non-profits

A
  1. Government cutbacks
  2. Competition is intense
  3. Demand for social and support
  4. Diversity and cultural issues in the workplace
  5. Growing public concern about credibility and accountability
  6. Building collaborative relationships and partnerships
24
Q

Role of PR in non-profits

A
  1. Define the brand or org
  2. Develop channels of communications
  3. Create/maintain climate for fundraising
  4. Support development of public policy
  5. Recruit and motivate organizational constituents
25
Q

Principles of fundraising

A

Preparation, Committee Work, Publicity, Campaign Operation

26
Q

Non-governmental organizations

A

Typically advocates for public policy on behalf of the people they serve; not part of government, but may collaborate with government

Examples: Greenpeace; AA, Red Cross, UNICEF, CORE, Doctors without Borders

27
Q

Challenges in PR health care

A

Institutional cynicism
Patient-centric decision making
information overload

28
Q

PR priorities in health care

A

Protecting Patient Privacy
Dealing with Complexity
Effective branding
Doctors as trusted messengers/spokespersons

29
Q

What is a participatory system?

A

Informal programs where supervisors ask their most productive employees for advice

30
Q

How leaders can keep pace in dynamic environment?

A

Focus on creating mission worth achieving
Sense of urgency
Goals that stretch abilities
Spirit of teamwork
Realistic expectations

MSM APR Deck (13 decks)

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