Language in the Media Flashcards
What is Fairclough’s power theory
“All communication is an unequal encounted”
What is Faircoughs power behind the discourse
Has power that makes whatever they say ‘true’
What is Faircloughs power within discourse
The power the text producer has
What is sythetic personalisation
Faircloughs theory
1st- use of you to create relationship
2nd- memebers resource (assumed knowledge)
What is Warings theory?
Political, social and personal power
Whether that is instrumental power? power due to postiion of the producer
Influenctial power? power due to ability to infuence
What is a binary opposition?
The opposite relationship between how girls and boys are presented
Dominance model-
Lakoff- Men tend to dominate language
what is Tunstalls theory
Women are presented as, sexual, domestic, consumer and maternal
Hallidays ‘ideational Metafunction’
Method of identifying who has the power within the conversation
Affordances and constraints of technology
Benifits and weaknesses
What is Hamiltion and Barton theory
Venacular literacy practices due to increasing informalisation and growth in technology
What is Mcluhan theory
Typographic man- our beliefes are shaped by the media we read
