Landing Pages & CRO Flashcards
What are the 8 types of landing pages?
- Basic lead gen landing page
- Saas/software landing page
- Click-through landing page
- Lead magnet landing page
- Regular waitlist landing page
- Chatbot landing page
- Smoke test landing page
- Multi-step landing page
What’s a basic lead gen landing page?
The most common type of landing page that usually includes a form with the fields of name, email, and phone number where the end goal/sale is usually finished offline over the phone or email.
What’s a SAAS landing page?
Specifically designed to drive trials and demos for software companies where human involvement is usually not necessary.
What’s a click-through landing page?
Usually doesn’t have any lead form on it, but just a button that the marketer users to drive traffic from the landing page. The landing page’s goal in this situation is to “pre-frame” the visitor. Usually used for eCommerce stores to highlight a single product.
What’s a lead magnet landing page?
Type of landing page marketer’s will use when it doesn’t involve their core offer/CTA. This will be used for top to mid-funnel marketing. Offers include ebooks, whitepapers, quizzes, webinars etc. Usually doesn’t include a complex form but does include an email address.
What’s a regular waitlist landing page?
Focused around the future launch of a product or service and most likely has an email field and maybe even a name field to alert the converter of the future release.
What’s a chatbot landing page?
Acts like an in-store salesperson who works around the logic to communicate with you.
What’s a smoke-test landing page?
All smoke and mirrors. The landing page looks like it’s promoting an offer/product/service - but in reality - it’s an illusion.
The offer hasn’t been built yet, so the goal is to gauge desire.
What’s a multi-step landing page?
Also known as the Breadcrumb Technique, a multi-step landing page works in tandem with lead generation and SaaS landing pages as well. The premise is that you get the visitor to fill out some preliminary fields that allow them to stay anonymous.
And the last step then asks them for their name, email, and phone number.
What are the 6 different names for landing pages?
- Landing Page
- Squeeze page
- Lander
- Destination page
- Lead capture page
- Static page
What is a landing page?
It’s a single web page that isolates the visitor to focus on the goal the creator of the landing page has made.
What’s a landing page in laymen’s terms?
It’s a web page that has been structured in a specific way to maximise the number of leads you receive from the traffic that’s sent to it.
What’s the PPC success equation?
Traffic + Conversion + Sale = Success
What’s the best way to start your optimisation efforts with the PPC equation?
Start backwards with sales, then your conversions, then your traffic.
Why is it best to start backwards with the PPC equation?
Because if you double the sales you make from the amount of conversions (leads) you’ve generated, then you can afford to double your bids on the amount you’re bidding for the traffic to send to the landing page.
