Design Flashcards
What is aesthetics?
Branch of philosophy that relates to beauty & taste
8 Elements of Design
- Texture
- Value
- Colour
- Shape
- Space
- Type
- Form
- Line
What are the 3 primary colours?
Red, blue & yellow
What are the 3 secondary colours?
Orange, green & violet
What is it called when you add white to a colour to make it brighter?
Tint
What is it called when you add black to a colour to make it darker?
Shade
What’s the Mnemonic device for the elements of design?
Ten Very Creative Students Speak Twenty Five Languages
What are the 10 principles of design?
- Contrast
- Gradation
- Emphasis
- Balance
- Unity
- Movement
- Proportion
- Rhythm & Repetition
- Pattern
- Simplicity
What is a Mnemonic device for the principles of design?
City Girls Eat Burgers Unless Mother Prepares Roasted Pepper Steak
What is meant by the element of texture in design?
Texture is the surface quality of any defined shape or line.
What is meant by the element of value in design?
Value (Tone) is the lightness or darkness of colour.
What is meant by the element of colour (hue) in design?
Colour (Hue) is the colour combination used in design .
What is meant by the element of shape in design?
Shape is any flat area bound by line, value or colour
What is meant by the element of space in design?
Space is the area between all the elements.
What is meant by the element of type in design?
Type is the fonts you choose for the text in your designs.
What is meant by the element of form in design?
Form is the overall mass of shapes in your design and the relationship between them.
What is meant by the element of line in design?
Line any mark that defines position or direction.
What is meant by the principle of contrast in design?
Contrast is using opposing elements to show emphasis.
What is meant by the principle of gradation in design?
Gradation refers to any gradual change in a design from one stage to another.
What is meant by the principle of emphasis in design?
Emphasis occurs when attention is emphasised on a single area of design.
What is meant by the principle of balance in design?
Balance occurs when all the elements have a feeling of equal visual weight.
What is meant by the principle of unity in design?
Unity refers to the pleasing arrangement of parts to present a clear message.
What is meant by the principle of movement in design?
Movement is the suggestion of action or direction.
What is meant by the principle of proportion in design?
Proportion is the visual relationship between two or more things in a design.
What is meant by the principle of rhythm and repetition in design?
Rhythm and Repetition is when one or more elements are repeated to create visual rhythm.
What is meant by the principle of pattern in design?
Pattern is the use of repeating elements to create a visual pattern.
What is meant by the principle of simplicity in design?
Simplicity deals with the elimination of any non-essential elements to reveal the essence of a form.
What are the 4 elements of design research?
- Business itself.
- Target audience.
- Competition.
- Project goals.
What are the 7 parts to the design workflow?
- Research
- Site architecture
- SEO & content understanding
- Mockup design & prototyping
- Development
- Quality assesment & launch
- Optimisation