Analytics & Reading Data Flashcards
What is Analytics?
Analytics is turning data into specific information to be analysed in order to gain knowledge about that data.
What is Google Analytics?
Google analytics is a free tool that Google launched in 2005. It gives everyone the ability to track, view and analyse data for free.
What’s a cookie?
A cookie is a small file that’s saved to your computer containing information about a website your visit.
What is a first party cookie?
A first party cookie is specific to your single domain.
What’s a third party cookie?
A third party cookie is specific to multiple domains and allows the ability to track people across the web.
What’s a session in Analytics?
A session in Analytics is when someone visits a website or an app for a specific amount of time. (default is 30 mins).
What’s a new session in Analytics?
A new session occurs when a GA cookie is dropped for the first time.
What’s a returning session in Analytics?
Means the visitor cookie has been dropped previously.
What are goals in Analytics?
Goals are specific actions or behaviours that you teach Google Analytics to keep track of to define the performance of your website.
What is a micro goal in Analytics?
Micro goals are goals that contribute to the different areas of your funnel but are not directly attributed to making a sale/money.
What are examples of micro goals?
Page views, add-to-cart, bounce rate, time spent on page, time spent on site, scroll depth, page depth etc.
What is a macro goal in Analytics?
Macro goals are actions that are directly attributed to making you money within your Analytics.
What’s are examples of a macro goal?
Sales transaction, phone call lead, email lead, contact form submission.
What’s the fundamental question you need to answer in order to be able to use Analytics correctly?
What’s the purpose of my website, and what are the overall things I need to know and track in order to use Analytics effectively?
What are the primary technologies of Analytics?
- Javascript - Programming language of Analytics
- Tracking Code - Javascript used to capture data
- Cookies - Text file dropped on the user’s browser
- Filters - Limit the data that makes it to Analytics
- Account - Where each company stores their data
- Web Property - Each domain or app uniquely tracked
- View - Specific way of looking at a web property
- Interface - Where we view Analytics reports
