L9: Revenue Models & Money Flows

Question 1

2 types of monetization models

Answer 1

Selling virtual things
Selling access to customers

Question 2

Selling virtual things (subcategories)

Answer 2

Selling content, experiences, information, online service, virtual accessories

Question 3

Selling access to customers

Answer 3

Misdirection (SEO)
Validation through communitcation content (tripadvisor)

Question 4

Monetization

Answer 4

The strategic pricing of elements on your platform (Modules, VP’s, portfolio development)

Question 5

Monetization tactics

Answer 5

Direct payment 1:1
Subscription
Ads
Licensing
Indirect (points, app currency)
Bundling
Pay-per-?

Question 6

Revenue models can be either transaction dependent or independent, explain

Answer 6

Dependent: Download/usage fee
Independent: Subscription fee, sponsorship, ads

Question 7

What revenue models are characteristic for the 4 BM’s?

Answer 7

Integrator: Selling information, products, connection, memberships

Layerplayer: Data, services

Orchestrator: Product platform , community

Market maker: Search or service platform