L3: The Basics of Platforms & Ecosystems Flashcards
What are the two theoretical platform views?
The economic view
The engineering view
The economic view
The business man
- View platforms as two-sided
- Demand perspective
- Launch should be when the product is 100% done
- Competetion focus
- Value is created through network effects (economies of scale)
The engineering view
The lab man
- View platforms ad technological architectures
- Supply perspective
- Launch in iterations (modular)
- Innovation focus
- Value is created through joint innovation
What are the 3 organizational levels of platforms?
Firm-, supply chain-, industry platform
Internal platform
E.g. Outlook. Creates value through the members using it. High control
Supply chain platform
Creates value through tracability and efficiency. Low-high control
Industry platform
Creates value through offerings. Low control
Exaplain the framework in relation to the components: interface, capabilities, governance
See framework
What does an activity system (Ecosystem) consist of? (Zott and Amit)
Design elements and themes
Design elements
Content (the activity), structure (flow/arrows), governance (who perform the activities)
Design themes (NICE)
Novelty: Adoption of new deisgn elements
Lock-in: E.g. switching cots
Complementaries: When bundling activities creates more value than when seperated
Efficiency: Use the ecosystem to minimize transaction costs
Platform terms (blank)
Critical mass
the self-sustaining number of people on the platform (the platform can live itself)
Tipping point
The network shifts competitive state (when the business become competitive)
Break-even
When the business starts making positive profit
Single and multihoming
How many platforms the user/producer uses. App game produces to both apple and samsung (multi). The users does only have one mobile (single)
Network effect (economies of scale)
When one side increases it affects the value of the platform possitively
Same-side network effect
The more same-side users there are on the platform, the more valuable the platform becomes to the users
