L3: The Basics of Platforms & Ecosystems Flashcards
What are the two theoretical platform views?
The economic view
The engineering view
The economic view
The business man
- View platforms as two-sided
- Demand perspective
- Launch should be when the product is 100% done
- Competetion focus
- Value is created through network effects (economies of scale)
The engineering view
The lab man
- View platforms ad technological architectures
- Supply perspective
- Launch in iterations (modular)
- Innovation focus
- Value is created through joint innovation
What are the 3 organizational levels of platforms?
Firm-, supply chain-, industry platform
Internal platform
E.g. Outlook. Creates value through the members using it. High control
Supply chain platform
Creates value through tracability and efficiency. Low-high control
Industry platform
Creates value through offerings. Low control
Exaplain the framework in relation to the components: interface, capabilities, governance
See framework
What does an activity system (Ecosystem) consist of? (Zott and Amit)
Design elements and themes
Design elements
Content (the activity), structure (flow/arrows), governance (who perform the activities)
Design themes (NICE)
Novelty: Adoption of new deisgn elements
Lock-in: E.g. switching cots
Complementaries: When bundling activities creates more value than when seperated
Efficiency: Use the ecosystem to minimize transaction costs
Platform terms (blank)
Critical mass
the self-sustaining number of people on the platform (the platform can live itself)
Tipping point
The network shifts competitive state (when the business become competitive)
Break-even
When the business starts making positive profit
