L7: Business Model Ignition

Question 1

BM ignition

Answer 1

taking the innovation concept the first step towards a system design and value capture

The business architecture has ben design, now it is ready for ignition > launch MVP

Question 2

The rocket model

Answer 2

Explain model

Question 3

Attract

Answer 3

Choose channels to reach early users. Reach critical mass and avoid chicken/egg problem + aquisition strategies

Question 4

Acquisition strategies (mention 3)

Answer 4

• One side first
• Use one side to attract the other
• Seed one side (e.g. Tinder)
• Meshed communities: Both sides simultaniosly
• The bowling pin strategy: Start with a niche and then to another niche (e.g. FB)
• Piggybacking on existing network (E.g. Airbnb)
• VIP strategy: Marquee users

Question 5

Match

Answer 5

Match users and producers (relevance, timeliness, scope of participants)

Question 6

Connect

Answer 6

How do participants interact? Communication features, rules, norms, filters

Question 7

Transact

Answer 7

Testing the POC. Creating platform activity (likes, voting, rating, comments, feedback)

Question 8

Optimize

Answer 8

Learn from data and measure on KPI’s

Question 9

Key enablers to the rocket model

Answer 9

IT, payment, UX

Question 10

Strategic enablers

Answer 10

Trust, governance, brand

Question 11

Relate the canvas model and the rocket model

Answer 11

The infrastructure relates to optimising
VP and customer segments - attract
Channels - match
Customer relations - connect
Revenue model - transact

Question 12

Unbundling the BM

Answer 12

Meaning that you have more than one Epic center

Create different canvas’ when having more epic centers

Question 13

The 3 canvases to unbundle into

Answer 13

• Infrastructure
• Product innovation
• Customer relationsships

Question 14

Provide an example of unbundling

Answer 14

Example with infrastrucutre